Mark Cieliebak

Critic
DISC Type : C

Associate Professor at ZHAW Zurich University of Applied Sciences

Zurich, Switzerland

Overview

Mark Cieliebak is a Professor for Natural Language Processing at ZHAW Zurich University of Applied Sciences and the founder/CEO of SpinningBytes AG. With a PhD from ETH Zürich, he focuses on applying NLP research to practical industry solutions and is a key organizer of the Swiss NLP Days.


He successfully bridges the gap between academia and industry by simultaneously leading a university research group and his own commercial AI company.

Personality Overview

Objective Thinker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Applied NLP
His career centers on translating academic research in Natural Language Processing into real-world applications through his company, SpinningBytes, and his work at ZHAW.
Generative AI
He is actively involved in the Generative AI community, demonstrated by his organization of the Swiss NLP Days 2025, which heavily features this topic.
AI Entrepreneurship
As founder and CEO of SpinningBytes AG, he has direct experience building and leading a company focused on commercializing AI and NLP technology.

Media Appearances

Mark has no verified media appearances

Work History

7-2012
Associate Professor at ZHAW Zurich University of Applied Sciences
2-2015
CEO and Founder at SpinningBytes AG
8-2007 - 4-2012
Head of IT at Netbreeze GmbH
9-2005 - 4-2007
Software Engineer at sd&m Schweiz AG
3-2004 - 6-2006
Postdoctoral Researcher at University of Santiago, Chile

Education

1999 - 2003
Doctor of Philosophy - PhD from ETH Zürich
1992 - 1999
Master's degree ("Diplom") from University of Dortmund

More Information

Social Presence :

Prographics :

Exp : 21 Location : Zurich, Switzerland Job Level : Leadership Designation : Associate Professor at ZHAW Zurich University of Applied Sciences
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mark

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mark take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mark

Personality Compatibility


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