Mark Coyle

Commander
DISC Type : D

Services Sales Director at Good Energy

West Bridgford, England, United Kingdom

Overview

Mark Coyle is the Services Sales Director at Good Energy, focusing on distributed energy systems. Described by peers as knowledgeable, enthusiastic, and a leader, he leverages deep industry expertise from founding Coylenergy and advising start-ups to drive sales strategy. He holds a B. A. from Nottingham Trent University.

Mark is deeply passionate about advancing renewable energy, extending this into his personal life. He operates a "home living lab" where he actively uses and tests a variety of distributed energy technologies, including solar, battery storage, heat pumps, and electric vehicles, embodying the solutions he advocates for professionally.

Unique fact: He has turned his own home into a living laboratory for distributed energy technologies.

Personality Overview

Impact-Driven

Candid & Clear

Very Quick

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They are not focused on building rapport and relationships.

Topics They Care About

Distributed Energy
Leads sales for distributed energy systems at Good Energy, including solar, storage, and heat pumps, and has founded a consultancy in the same space.
Consumer Energy Benefits
His work and publications focus on helping consumers reduce cost, improve sustainability, and gain control over their energy use through new technologies.
Renewable Energy Policy
As a Co-Founder at the Energy Storage Association, he actively monitors policy and engages with regulatory bodies like Ofgem to represent member views.

Media Appearances

Mark has no verified media appearances

Work History

9-2025
Services Sales Director at Good Energy
7-2025 - 11-2025
Co-Founder & Senior Policy Lead at Energy Storage Association (UK)
3-2025 - 8-2025
Board Advisor (Pro bono) at Open Power
8-2024 - 8-2025
Board Advisor (Pro bono) at OnGen Ltd
5-2024 - 9-2025
Founder & Director at Coylenergy ltd

Education

9-2019 - 6-2024
Alumni Fellow from Nottingham Business School, Nottingham Trent University
1989 - 1995
B.A. Hons from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 28 Location : West Bridgford, England, United Kingdom Job Level : Mid-senior Designation : Services Sales Director at Good Energy
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mark

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mark take some risk or not?

  • The risks don’t matter much to them.

You And Mark

Personality Compatibility


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