Mark Cragun

Critic
DISC Type : C

CFO at Alleva Corp

San Clemente, California, United States

Overview

Mark has no verified overview

Personality Overview

Objective Thinker

Critic

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

4-2017
CFO at Alleva Corp
1-2003 - 7-2017
Portfolio Manager at BMC Group LLC
7-2002 - 12-2002
Director of Product Management at QWEST COMMUNICATIONS INTERNATIONAL LTD.
7-2001 - 7-2002
Senior Product Manager at Level 3 Communications
7-2000 - 7-2001
Manager Strategy Corporate Development at Level 3 Communications

Education

1998 - 2000
Master of Business Administration (MBA) from The Tuck School of Business at Dartmouth
1989 - 1992
Bachelor's degree from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 30 Location : San Clemente, California, United States Job Level : Leadership Designation : CFO at Alleva Corp
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mark

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mark take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mark

Personality Compatibility


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