Mark DeSantis

Questioner
DISC Type : c

Advisor at Cybernetix Ventures

Pittsburgh, Pennsylvania, United States

Overview

Mark is a serial entrepreneur and educator specializing in AI and robotics. He has founded and successfully sold multiple tech companies, including Bloomfield (AgTech) to Kubota and RoadBotics to Michelin. He holds two doctorates and teaches entrepreneurship as an Adjunct Professor at Carnegie Mellon University, while also advising firms like Cybernetix Ventures.

Outside of his entrepreneurial ventures, Mark is involved in his community, serving as a board member for non-profit organizations such as the Regional Industrial Development Corporation and Allies for Children. He finds deep satisfaction in creating significant career opportunities and responsibilities for young professionals, viewing it as a core part of his journey.

Unique fact: Before becoming a tech entrepreneur, Mark served as a Senior Policy Analyst in the White House for the George H. W. Bush administration.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

AI & Robotics
A core theme in his career, having founded multiple AI-driven companies (Bloomfield, RoadBotics) and currently advising robotics venture capital firm Cybernetix Ventures.
Agricultural Technology
His most recent venture, Bloomfield, applied AI to help specialty crop growers. He is considered an expert in agricultural robotics and speaks on podcasts about the topic.
Tech Entrepreneurship
As a serial founder and an Adjunct Professor of Entrepreneurship at Carnegie Mellon, he frequently discusses the mindset of building and scaling technology companies.

Media Appearances

Mark has no verified media appearances

Work History

4-2025
Advisor at Cybernetix Ventures
1-2025
Senior Adviser at L.E.K. Consulting
4-1998
Adjunct Professor of Entrepreneurship at Carnegie Mellon University
1-2021
Executive Director & Senior Adviser at Cascadia Capital
10-2024 - 3-2025
Consultant at Kubota Corporation

Education

3-2025 - 3-2025
Certificate from Wharton Executive Education
11-2024 - 11-2024
Certificate from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 27 Location : Pittsburgh, Pennsylvania, United States Job Level : Senior Designation : Advisor at Cybernetix Ventures
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mark take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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