Mark Friesen

Observer
DISC Type : ci

Director, Destination Development at Tourism Calgary

Calgary, Alberta, Canada

Overview

Mark is the Director of Destination Development at Tourism Calgary, where he has advanced through several marketing and content management roles. A University of Calgary Commerce graduate, he is a strategic expert focused on elevating the citys visitor economy. Colleagues describe him as kind, genuine, and a marketing expert.

His passion for the travel industry began in university, driven by a love for the positive impact tourism has on both visitors and locals. Mark recently took a nine-month paternity leave, highlighting a commitment to family and work-life balance outside of his professional pursuits.

He has been passionate about Destination Marketing Organizations since university and has successfully built his entire career within this specialized industry.

Personality Overview

Assertive

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Destination Development
His current role is a new position at Tourism Calgary, focused on elevating the city's profile and attracting visitors through strategic development and partnerships.
Content Marketing
With extensive experience as a Content Manager, he authors numerous articles on Calgary's attractions and was recognized as an OMMA Awards finalist for his work.
Visitor Economy
He is passionate about the positive economic and social impact that travel and tourism can have on local communities and visitors.

Media Appearances

Mark has no verified media appearances

Work History

3-2026
Director, Destination Development at Tourism Calgary
11-2024 - 3-2026
Manager, Content & Social at Tourism Calgary
7-2023 - 11-2024
Manager, Digital & Content at Tourism Calgary
1-2023 - 7-2023
Manager, Content at Tourism Calgary
2-2020 - 12-2022
Manager, Marketing (Paid & Content) at Tourism Calgary

Education

2007 - 2011
Bachelor of Commerce (B.Com.) from University of Calgary

More Information

Social Presence :

Prographics :

Exp : 13 Location : Calgary, Alberta, Canada Job Level : Mid-senior Designation : Director, Destination Development at Tourism Calgary
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mark

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Mark take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mark

Personality Compatibility


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