Mark Friesen in

Mark Friesen

Observer · DISC type ci
Director, Destination Development at Tourism Calgary
📍 Calgary, Alberta, Canada

Mark is the Director of Destination Development at Tourism Calgary, where he has advanced through several marketing and content management roles. A University of Calgary Commerce graduate, he is a strategic expert focused on elevating the citys visitor economy. Colleagues describe him as kind, genuine, and a marketing expert.

His passion for the travel industry began in university, driven by a love for the positive impact tourism has on both visitors and locals. Mark recently took a nine-month paternity leave, highlighting a commitment to family and work-life balance outside of his professional pursuits.

He has been passionate about Destination Marketing Organizations since university and has successfully built his entire career within this specialized industry.

Read the full overview →
Experience
13 Years
Current Role
Director, Destination Development
Job Level
Mid-senior
Location
Calgary, Alberta, Canada
Personality Overview

How Mark shows up

Assertive
Example Seeker
Curious

They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Mark cares about

Destination Development
His current role is a new position at Tourism Calgary, focused on elevating the city's profile and attracting visitors through strategic development and partnerships.
Content Marketing
With extensive experience as a Content Manager, he authors numerous articles on Calgary's attractions and was recognized as an OMMA Awards finalist for his work.
+6 more topics Login to view topics
Career

Work history

3-2026
Director, Destination Development
Tourism Calgary
11-2024 - 3-2026
Manager, Content & Social
Tourism Calgary
7-2023 - 11-2024
Manager, Digital & Content
Tourism Calgary
1-2023 - 7-2023
Manager, Content
Tourism Calgary
2-2020 - 12-2022
Manager, Marketing (Paid & Content)
Tourism Calgary
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
Bachelor of Commerce (B.Com.)
University of Calgary
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Mark. Free, 10 seconds.