Mark Gorman

Critic
DISC Type : C

Director of IT at Atlas Sign Industries

West Palm Beach, Florida, United States

Overview

Mark Gorman is the Director of IT at Atlas Sign Industries, with a background that includes owning two IT consulting firms. He holds a Bachelors in Information Management and Security from Palm Beach State College and possesses multiple Microsoft certifications, showcasing his expertise in IT management and systems administration.


Before his corporate career, Mark was an entrepreneur who founded and ran two separate IT companies: The Computer Clinic LLC and Lantana PC.

Personality Overview

Precise

Negotiator

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

IT Management
Serves as the current Director of IT and was previously an IT Supervisor, indicating a long-term focus on IT leadership and strategy.
Microsoft Technologies
Holds multiple Microsoft certifications, including MCSA: Messaging and MCDST, and lists the company as a key professional interest.
IT Entrepreneurship
Has direct experience as a business owner, having founded and managed two separate IT service companies, The Computer Clinic LLC and Lantana PC.

Media Appearances

Mark Gorman - Director Of IT at Atlas Sign Industries | The Org. Featured in The Org

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Work History

1-2018
Director of IT at Atlas Sign Industries
12-2014 - 11-2017
IT Supervisor at SV MICROWAVE
3-2008 - 12-2014
Owner at The Computer Clinic LLC
10-2005 - 5-2008
Systems Administrator at LeadFlash
11-2002 - 10-2005
Owner at Lantana PC

Education

2012 - 2014
Bachelor of Applied Science (BASc) from Palm Beach State College
Associate of Arts (AA) from Palm Beach State College

More Information

Social Presence :

Prographics :

Exp : 22 Location : West Palm Beach, Florida, United States Job Level : Mid-senior Designation : Director of IT at Atlas Sign Industries
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mark

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mark take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mark

Personality Compatibility


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