Mark Guest

Energizer
DISC Type : I

Chief Executive Officer at SAFFRON ACADEMY TRUST

United Kingdom

Overview

Mark Guest is the CEO of Saffron Academy Trust, a multi-academy trust of nine schools. With a career in education spanning over 25 years, he has held numerous leadership positions, including sixteen years as a Headteacher in Lincolnshire. He started his career as an English teacher, showcasing a long-term passion for literature.

Outside of his executive duties, Mark has a strong interest in literature and theatre. He also enjoys music and travel. A dedicated football fan, he is a season ticket holder for Aston Villa Football Club, demonstrating a loyal and passionate commitment to his team through their highs and lows.

He has served as a governor at his local junior school for nearly a decade, contributing his extensive educational expertise to his local community.

Personality Overview

Big Picture Person

Believer

Informal

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Educational Leadership
Progressed from an English teacher to Headteacher and now a Multi-Academy Trust CEO, with a career focused on leading educational institutions in various contexts across the East Midlands.
School Improvement
As a Headteacher for sixteen years, he led a heavily over-subscribed secondary school and has a deep understanding of raising school standards and managing growth.
Aston Villa FC
He is a season ticket holder for Aston Villa, indicating a strong personal passion and a consistent interest outside of his professional life.

Media Appearances

SAFFRON ACADEMY TRUST people - Find and update company information - GOV.UK. Featured in GOV.UK Companies House

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Work History

9-2025
Chief Executive Officer at SAFFRON ACADEMY TRUST
3-2018 - 8-2025
Chief Executive Officer at Aspire Schools Trust
2009 - 8-2025
Headteacher at Sir William Robertson Academy
9-2004 - 12-2008
Assistant Headteacher at Carlton le Willows School
1-2002 - 8-2004
Head of English Department at Lutterworth College

Education

2021 - 2022
National Professional Qualification for Executive Leadership (NPQEL) from DFE/ASCL
2002 - 2004
National Professional Qualification for Headteachers (NPQH) from National College for School Leadership

More Information

Social Presence :

Prographics :

Exp : 34 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at SAFFRON ACADEMY TRUST
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mark

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mark take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mark

Personality Compatibility


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