Mark Gusakov

Visionary
DISC Type : Ds

Advisory Council Member at Infrastructure Masons

Orchard Park, New York, United States

Overview

Mark Gusakov is a client-focused leader in the digital infrastructure industry, serving as the Chief Certification Officer at IDCA and an advisory council member for Infrastructure Masons. Colleagues describe him as tenacious, energetic, and creative. He holds a Bachelor of Arts from the State University of New York at Oswego and an Accredited Tier Specialist certification.

Outside of his professional roles, Mark is an avid Buffalo Bills fan. He balances his demanding career with a strong sense of community, frequently participating in industry events and discussions aimed at fostering collaboration and addressing workforce challenges.

He is passionate about solving the human capital deficit in the tech industry and building educational curriculums for the next generation.

Personality Overview

Risk Tolerant

Direct & Assertive

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital Infrastructure Standards
As CCO of IDCA, he is focused on creating global compliance and certification standards to ensure resiliency and operational excellence for the digital economy.
Workforce Development
He is actively involved with organizations like Nomad Futurist and Infrastructure Masons to build curriculums and solve the talent shortage in the data center industry.
Future of Power
A frequent speaker on energy challenges, he discusses bridging solutions like natural gas and the future role of nuclear energy for powering data centers.

Media Appearances

Mark has no verified media appearances

Work History

10-2025
Advisory Council Member at Infrastructure Masons
6-2023
Advisory Board Member at Nomad Futurist
9-2024 - 11-2025
Chief Certification Officer at IDCA - International Data Center Authority
4-2022 - 2-2024
Director of Client Resiliency at Uptime Institute
2-2021 - 2-2022
Vice President at Data Inventions, Inc.

Education

1994 - 1998
Bachelor of Arts (BA) from State University of New York at Oswego
2022 - 2022
Education details unavailable from FBI Citizen’s Academy

More Information

Social Presence :

Prographics :

Exp : 4 Location : Orchard Park, New York, United States Job Level : N/A Designation : Advisory Council Member at Infrastructure Masons
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mark

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mark take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mark

Personality Compatibility


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