Mark Gustafson

Visionary
DISC Type : Ds

Board Observer at Empower grid holdings

Spokane, Washington, United States

Overview

Mark has no verified overview

Personality Overview

Early Adopter

Direct & Assertive

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

5-2024
Board Observer at Empower grid holdings
1-2024
President, Avista Development, Inc. at Avista
11-2023
Director Strategic Investments at Avista
10-2023
Board Member at Edo
2-2019 - 11-2023
Director Innovation and Strategy at Avista

Education

2018 - 2021
Master of Science - MSc. from Northwestern University
1986 - 1990
B.S. from University of Washington

More Information

Social Presence :

Prographics :

Exp : 9 Location : Spokane, Washington, United States Job Level : Mid-senior Designation : Board Observer at Empower grid holdings
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mark

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mark take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mark

Personality Compatibility


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