Mark Halliday

Observer
DISC Type : ci

Associate Director. Products, Programmes & Engineering at McLaren Applied

United Kingdom

Overview

Mark Halliday is an Associate Director at McLaren Applied, leading the Products, Programmes, and Engineering for the Connected Intelligence business unit. With 20 years of experience, he specializes in connected vehicles, IoT, and analytics, leveraging his Bachelor of Engineering from the University of Birmingham to deliver innovative solutions.

There is no publicly available information regarding Marks personal hobbies or activities outside of his professional work. His career is centered in the high-performance automotive and technology sectors in the UK.

He has been a key figure in developing and promoting McLaren Applieds 5G intelligent edge antenna technology, derived from Formula 1, for broader applications in mass transit and other moving vehicles.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Connected Vehicles
A core focus of his career, he leads strategy for B2B and B2C products across automotive, public transport, and motorsport.
5G Edge Antennas
He is a public-facing expert on McLaren Applied's intelligent edge antenna technology, giving interviews and speaking on its application in moving vehicles.
Motorsport Technology
His work involves applying technologies developed in Formula 1 to other industries and forming collaborations to enhance high-speed connectivity in race environments.

Media Appearances

Mark has no verified media appearances

Work History

1-2024
Associate Director. Products, Programmes & Engineering at McLaren Applied
7-2022 - 1-2024
Head of Product and Programmes at McLaren Applied
2-2020 - 7-2022
Head of Product Management for Connected Vehicles at McLaren Applied
7-2019 - 2-2020
Chief Product Officer, Shared Mobility at Toyota Financial Services (UK) PLC
12-2017 - 5-2019
Chief Product Officer / Head of Product at Tantalum Corporation

Education

PMP Project Management Professional Certification from PMI
1994 - 1997
Bachelor of Engineering (BEng) from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Associate Director. Products, Programmes & Engineering at McLaren Applied
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mark

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mark take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mark

Personality Compatibility


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