Mark Middleton OAM

Questioner
DISC Type : c

CEO at Icon Group

Greater Brisbane Area, Australia

Overview

Mark Middleton is the Global CEO of Icon Group, driving the companys expansion of integrated cancer care across Asia-Pacific and the UK. A pioneer in regional oncology with an MBA from Deakin University, he focuses on inspiring teams and improving healthcare access. His leadership has been recognized as a State Finalist for Manager of the Year.

He is passionate about making a tangible difference in global healthcare by working with like-minded individuals to improve patient access and outcomes. His recent activities show a commitment to supporting women in medicine and engaging in discussions on international health policy, including humanitarian efforts related to Ukraine.

Mark was awarded the Medal of the Order of Australia (OAM) for his significant service to community health and cancer care.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Global Healthcare Expansion
He has led Icon Group's growth into New Zealand, Singapore, and China, demonstrating a focus on taking cancer care models to a global stage.
Regional Cancer Care
Described as a pioneer in this field, he actively participates in workshops and discussions focused on improving cancer care in regional and rural Australia.
Empowering Leadership
His professional focus is on inspiring and empowering his teams to perform at their best and he frequently recognizes the contributions of his colleagues.

Media Appearances

Perspectives: Episode 111 – A founder's story (featuring Mark Middleton OAM, CEO of Icon Group). Featured in Apple Podcasts

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Can innovation save healthcare from breaking point? – interview with Mark Middleton OAM, CEO of Icon Group. Featured in YouTube

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CBRE Healthcare & Social Infrastructure Interview Series – Mark Middleton OAM, CEO of Icon Group. Featured in YouTube

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Work History

10-2015
CEO at Icon Group
2-2007 - 10-2015
CEO and Founder at Radiation Oncology Centres (Radiation Oncology Queensland)

Education

2003 - 2007
Master of Business Administration (MBA) from Deakin University
1998 - 1999
Graduate Diploma in VET from University of Melbourne

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Brisbane Area, Australia Job Level : Leadership Designation : CEO at Icon Group
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mark take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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