Mark Robson

Commander
DISC Type : D

Managing Director at SICO EUROPE LIMITED

Stamford, England, United Kingdom

Overview

Mark is the Managing Director at SICO EUROPE LIMITED, with over twenty years of experience driving sales growth in both large corporations and SMEs. He specializes in sales strategy, change management, and operational leadership. He holds bachelors degrees from the University of Bristol and the University of the West of England.

He is a strong advocate for returning to in-person business, expressing his pleasure in seeing his sales team resume face-to-face meetings with customers. Mark keeps up with global commerce and strategy by following publications like the Financial Times and Harvard Business Review.

Unique fact: He possesses over seventeen years of dedicated change management experience, using it to develop individuals and boost performance.

Personality Overview

Candid & Clear

Impact-Driven

Risk-Taker

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Face-to-Face Engagement
He recently celebrated his team returning to in-person events after more than 500 days, emphasizing the importance of meeting customers face-to-face.
European Hospitality Market
He is actively monitoring the reopening of the European hospitality industry, a key sector for his business which supplies hospitality furniture.
Sales Team Development
His career focus has been on developing people and implementing processes to deliver significantly increased sales performance and revenue growth.

Media Appearances

Mark has no verified media appearances

Work History

12-2020 - 4-2024
Managing Director at SICO EUROPE LIMITED
5-2018 - 12-2020
Sales Director at SICO EUROPE LIMITED
8-2014 - 4-2018
Sales Director at CES Holdings Ltd
1-2010 - 7-2014
UK & European Sales Manager at TTS Group Ltd
2-2008 - 12-2009
Sales Manager at Pilgrim Foodservice

Education

Bachelor's degree from University of the West of England
9-1983 - 7-1987
Bachelor of Education - BEd from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 17 Location : Stamford, England, United Kingdom Job Level : N/A Designation : Managing Director at SICO EUROPE LIMITED
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mark

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If convinced, they can reach decisions quite fast.
  • Can Mark take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mark

Personality Compatibility


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