Mark Robson CBII

Galvanizer
DISC Type : Id

Managing Director at New Dawn Pubs

Farnham, England, United Kingdom

Overview

Mark Robson is a seasoned pub industry leader, currently serving as the Director of New Dawn Pubs. A graduate of Sheffield Hallam University, he has extensive experience founding and expanding pub groups. He also serves as the influential Chair of the British Institute of Innkeeping (BII), advocating for the sector.

Mark is deeply committed to philanthropy, consistently participating in demanding endurance challenges for charity. He organizes and joins colleagues in annual 100km walks and long-distance cycling events to raise substantial funds for various childrens, veterans, and local community causes.

He once cycled 450km across Sri Lanka as part of a Pedalling for Pubs charity challenge, helping to raise over £320, 000.

Personality Overview

People-Oriented

Pragmatic

Persuader

If they come to believe in your value proposition, they will be your champion.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Pub Industry Advocacy
As Chair of the BII, he actively represents the pub sector, lobbying government on key issues and speaking publicly about industry challenges and opportunities.
Charity Endurance Events
He annually organizes and participates in 100km walks and long-distance cycling challenges to raise money for charities like Finley's Touch and Help For Heroes.
Boutique Pub Growth
His career has focused on acquiring and developing portfolios of high-quality, destination pubs and inns across Surrey and Hampshire, from Red Mist Leisure to New Dawn Pubs.

Media Appearances

Mark Robson CBII, both Co‑Founder and Director of New Dawn Pubs. Featured in Facebook (BII & BIIAB)

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MEET OUR NEW CHAIR – British Institute of Innkeeping (PDF). Featured in British Institute of Innkeeping

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BII Announces New Chair Elect. Featured in CatererLicensee.com (CLH News)

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Work History

7-2022
Managing Director at New Dawn Pubs
3-2017
NED at InstaGroup Ltd
11-2018 - 9-2025
Chair at BII
5-2021 - 7-2022
COO at Red Lion Group

Education

1997 - 2000
Bsc Hotel and Catering from Sheffield Hallam University
1990 - 1995
Education details unavailable from St Edwards School Oxford

More Information

Social Presence :

Prographics :

Exp : 8 Location : Farnham, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at New Dawn Pubs
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Appeal to their sense of self-worth and how they will impact their organization
  • Help them weigh the risks by sharing how others made similar decisions

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t make promises that are hard to keep
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Mark take some risk or not?

  • If necessary, they will be ready to take risks.

You And Mark

Personality Compatibility


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