Mark Rogers

Pioneer
DISC Type : DSI

Board Member at egta

London, England, United Kingdom

Overview

Experienced international growth executive at Comcast Advertising, focused on customer-centricity and building strategic partnerships. A graduate of the University of the West of England, colleagues describe him as a calm, innovative, and strong leader. He is instrumental in shaping the future of TV through global media solutions.

He shows a strong interest in employee well-being, having organized and endorsed a mental health workshop for his teams. This initiative aimed to provide valuable tools and strategies for managing stress and enhancing overall well-being in the workplace.

He was recently appointed to the board of egta, the international trade body for multiplatform TV and audio businesses, representing members in over 40 markets.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Future of TV Advertising
His role and public posts focus on shaping the TV landscape, including collaborations on premium video marketplaces and data-driven advertising with partners like Roku.
International Growth
A core part of his current role is driving the international expansion of Comcast Advertising's Global Media Solutions Team.
Strategic Partnerships
He actively builds industry collaborations, recently announcing a groundbreaking partnership between Channel 4, ITV, Sky, and Comcast Advertising.

Media Appearances

Mark has no verified media appearances

Work History

5-2025
Board Member at egta
4-2025
Executive Director, Media Strategy & Partnerships at Comcast Advertising
5-2024 - 4-2025
Vice President, Global Strategy at NBCUniversal
8-2021 - 5-2024
Vice President, Global Partnerships Strategy at NBCUniversal
6-2020 - 9-2021
Founder, Director at Make Everything Worthwhile

Education

Education details unavailable from Colfe's School
BA (Hons) from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Senior Designation : Board Member at egta
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Mark

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are generally fast movers and can take quick decisions
  • Can Mark take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Mark

Personality Compatibility


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