Mark Terry

Observer
DISC Type : ic

Senior Business Advisor at Freelance

Missoula, Montana, United States

Overview

Mark Terry is a seasoned executive in the professional audio and MI industry with over four decades of experience turning around companies. He has held top leadership roles at JAM Industries, Fender, and KMC Music. He holds a Bachelor of Science in Marketing from the University of Connecticut.

Outside of his corporate roles, Mark is passionate about giving back, actively volunteering with Court Appointed Special Advocates (CASA) to support children. He highly values industry relationships and frequently attends events like NAMM to connect with colleagues and friends from his long career.

Mark has been a prominent and respected leader in the music products industry for more than 44 years.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Pro Audio Industry
With over 40 years of experience, he has led major companies like Fender and JAM Industries and served on the boards of NAMM and C. F. Martin & Co.
Business Turnarounds
His career is defined by consistently returning troubled companies to profitability and growth through strategic planning and team motivation.
Music Distribution
As the former president of KMC Music, the world's largest wholesale distributor of musical instruments, he possesses deep expertise in global distribution channels.

Media Appearances

Mark has no verified media appearances

Work History

3-2024
Senior Business Advisor at Freelance
1-2018 - 1-2021
Member Board Of Directors at NAMM
2-2015 - 3-2024
CEO JAM US Music Group / President KMC Music at Jam Industries Ltd
10-2013 - 2-2015
EVP Fender, President, KMC Music Inc. at Fender Musical Instruments Corporation
7-2007 - 10-2013
President at Mark Terry & Associates

Education

Mark has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : Missoula, Montana, United States Job Level : N/A Designation : Senior Business Advisor at Freelance
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mark

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Mark take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mark

Personality Compatibility


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