Mark Vile in

Mark Vile

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Chief Brand Officer at Compare the Market
📍 United Kingdom

Mark is a renowned marketing executive who recently became Chief Marketing Officer at Fred. Olsen Cruise Lines. He was instrumental in growing comparethemarket. com from a start-up to a category leader, notably leading the creation of the iconic Meerkat campaign. He is a Fellow at The Marketing Academy.

Outside of his marketing career, Mark is a family man who enjoys spending time with his family and supporting his two cricket-playing children. He took an extended break to enjoy a "proper summer of fun" with them before starting his new role, indicating a strong value placed on family life.

He led the team that created the famous "Meerkat" campaign, transforming comparethemarket. com into one of the UKs most culturally iconic brands.

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Experience
25 Years
Current Role
Chief Brand Officer
Location
United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Mark cares about

Iconic Brand Building
Led the creation of the famous "Meerkat" campaign, turning comparethemarket. com into a household name and demonstrating expertise in creating culturally resonant brands.
Data-Driven Growth
Combines creativity with data and customer insight to deliver transformative business growth, a skill highlighted as invaluable in his new CMO role at Fred. Olsen Cruise Lines.
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Career

Work history

4-2024 - 7-2025
Chief Brand Officer
Compare the Market
8-2017 - 4-2024
Chief Marketing Officer
Compare the Market
3-2007 - 8-2017
Marketing Director
Compare the Market
7-2002 - 3-2007
Senior Marketing Manager
Budget Insurance
6-2000 - 6-2002
Direct Marketing Manager
Thomas Cook Holidays
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
3-2021 - 3-2022
2021 Fellowship
The Marketing Academy
1-2008 - 11-2008
Advanced Development Programme
Cranfield School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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