Mark Vile
Inquirer · DISC type dcMark is a renowned marketing executive who recently became Chief Marketing Officer at Fred. Olsen Cruise Lines. He was instrumental in growing comparethemarket. com from a start-up to a category leader, notably leading the creation of the iconic Meerkat campaign. He is a Fellow at The Marketing Academy.
Outside of his marketing career, Mark is a family man who enjoys spending time with his family and supporting his two cricket-playing children. He took an extended break to enjoy a "proper summer of fun" with them before starting his new role, indicating a strong value placed on family life.
He led the team that created the famous "Meerkat" campaign, transforming comparethemarket. com into one of the UKs most culturally iconic brands.
Read the full overview →How Mark shows up
They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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