Mark Vile

Inquirer
DISC Type : dc

Chief Brand Officer at Compare the Market

United Kingdom

Overview

Mark is a renowned marketing executive who recently became Chief Marketing Officer at Fred. Olsen Cruise Lines. He was instrumental in growing comparethemarket. com from a start-up to a category leader, notably leading the creation of the iconic Meerkat campaign. He is a Fellow at The Marketing Academy.

Outside of his marketing career, Mark is a family man who enjoys spending time with his family and supporting his two cricket-playing children. He took an extended break to enjoy a "proper summer of fun" with them before starting his new role, indicating a strong value placed on family life.

He led the team that created the famous "Meerkat" campaign, transforming comparethemarket. com into one of the UKs most culturally iconic brands.

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Iconic Brand Building
Led the creation of the famous "Meerkat" campaign, turning comparethemarket. com into a household name and demonstrating expertise in creating culturally resonant brands.
Data-Driven Growth
Combines creativity with data and customer insight to deliver transformative business growth, a skill highlighted as invaluable in his new CMO role at Fred. Olsen Cruise Lines.
Marketing Team Evolution
A recent speaker at the CMO Insight Summit, he is focused on building the marketing team of the future and adapting organizational skills to accelerating technology.

Media Appearances

Mark has no verified media appearances

Work History

4-2024 - 7-2025
Chief Brand Officer at Compare the Market
8-2017 - 4-2024
Chief Marketing Officer at Compare the Market
3-2007 - 8-2017
Marketing Director at Compare the Market
7-2002 - 3-2007
Senior Marketing Manager at Budget Insurance
6-2000 - 6-2002
Direct Marketing Manager at Thomas Cook Holidays

Education

3-2021 - 3-2022
2021 Fellowship from The Marketing Academy
1-2008 - 11-2008
Advanced Development Programme from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : N/A Designation : Chief Brand Officer at Compare the Market
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mark

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • Their decision making speed is somewhere in the middle.
  • Can Mark take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mark

Personality Compatibility


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