Mark Wallace

Researcher
DISC Type : Cs

CFO at Instawork

Vancouver, British Columbia, Canada

Overview

Mark Wallace is the CFO of Instawork, guiding the companys financial strategy and growth. With a background as a Chartered Accountant and experience at high-growth companies like The Black Tux, DogVacay, and Hulu, he specializes in scaling finance operations for technology and e-commerce businesses.

Originally from Canada, Mark graduated from The University of British Columbia and now lives in Los Angeles with his wife, son, and dog. True to his Canadian roots, he is a hockey fan and is already teaching his young son how to play the sport.

He has direct experience guiding a company through a successful exit, having been CFO of DogVacay during its acquisition.

Personality Overview

Process Focused

Soft Communicator

Self-Disciplined

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Scaling Finance Teams
Actively and publicly recruits for key finance roles such as Controller and FP&A leaders to support Instawork's rapid growth.
The Gig Economy
Expresses excitement for Instawork's mission to provide flexible work and economic opportunity for businesses and professionals in the modern economy.
Startup Fundraising
Recently led Instawork through a $60 million Series D funding round to accelerate investments in the company's AI-driven platform.

Media Appearances

Mark has no verified media appearances

Work History

7-2020
CFO at Instawork
7-2017 - 7-2020
CFO at The Black Tux
1-2015 - 7-2017
CFO at DogVacay
3-2012 - 1-2015
Senior Manager, Accounting at Hulu
3-2011 - 3-2012
Assistant Manager of Finance at MOSAIC Homes

Education

2006 - 2009
Chartered Accountant (CA / CPA) from Institute of Chartered Accountants of BC
2002 - 2006
BCom (Hons.) from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 14 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : CFO at Instawork
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Mark

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Mark take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Mark

Personality Compatibility


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