Marla Ostroff

Questioner
DISC Type : c

Vice President of Analytics & Insights at American Express

Atlanta, Georgia, United States

Overview

Marla Ostroff is the VP of Small Business Product Analytics & Data Strategy at American Express, leading teams that drive growth through data. Her background spans analytics leadership at Kabbage and Caesars Entertainment. She holds both a J. D. and an MBA from the University of Pennsylvania and The Wharton School.

She is focused on building high-performing data science teams and has authored articles on the subject. Her feed shows a consistent effort to recruit top talent, indicating a passion for mentorship and team development.

Unique fact: Marla holds certifications in Python for Data Science, highlighting her hands-on technical knowledge in the field she leads.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Building Data Teams
Authored an article on mistakes to avoid when growing a data science team and frequently posts about hiring for her analytics groups.
Small Business Analytics
Her current role is centered on creating data strategy and product analytics specifically for American Express's small business customers.
Fintech Data Strategy
Her experience as Head of Customer Analytics at Kabbage, a major fintech company, informs her work in the financial services sector.

Media Appearances

Marla has no verified media appearances

Work History

9-2021
Vice President of Analytics & Insights at American Express
10-2020 - 8-2021
Director of Analytics at American Express
5-2019 - 9-2020
Head of Customer Analytics at Kabbage from American Express
3-2016 - 4-2019
Head of Analytics at Elagy
1-2013 - 3-2016
Director, Marketing Analytics & Decision Support at Caesars Entertainment Corporation

Education

2009 - 2011
MBA from The Wharton School
2007 - 2011
Doctor of Law (J.D.) from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 14 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Vice President of Analytics & Insights at American Express
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Insights For Selling To Marla

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marla is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marla move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marla take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Marla

Personality Compatibility


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