Fernando Sordo Colongues

Critic
DISC Type : C

Executive Director at MSD

Mexico City Metropolitan Area

Overview

Fernando Sordo Colongues is a results-driven Executive Director at MSD with over 23 years of experience in the pharmaceutical industry. He specializes in strategic growth, leading high-performing teams, and managing commercial business units. He holds an MBA from IPADE Business School.

Outside of his executive role, Fernando demonstrates a strong commitment to personal discipline and health. He is focused on continuous self-improvement and uses his experiences to inspire others, showcasing a dedication to personal growth and well-being.

Unique fact: Fernando recently celebrated his one-year anniversary of quitting smoking, a testament to his personal discipline.

Personality Overview

Negotiator

Precise

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Vaccine Advocacy
Actively shares information and job opportunities related to vaccines, emphasizing public health awareness for viruses like HPV and building strong sales teams in this area.
Pharmaceutical Leadership
Has a long career managing commercial responsibilities and business units for major pharmaceutical companies like MSD, Teva, and Torrent, focusing on driving revenue growth.
Personal Health
Celebrated one year of being smoke-free, publicly sharing this personal milestone as a victory for his health and a demonstration of discipline and commitment.

Media Appearances

Fernando has no verified media appearances

Work History

1-2019
Executive Director at MSD
9-2017 - 1-2019
General Manager at Torrent Pharmaceuticals Ltd
3-2016 - 9-2017
Executive BU Director at Teva Pharmaceuticals
6-2014 - 9-2017
Commercial Director at Teva Pharmaceuticals
7-2012 - 9-2017
Government Commercial BUM at Teva Pharmaceuticals

Education

2009 - 2011
Master of Business Administration (MBA) from IPADE Business School
2002 - 2003
Direccion de empresas Farmaceuticas y Ciencias de la Salud from IE Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mexico City Metropolitan Area Job Level : Senior Designation : Executive Director at MSD
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Fernando

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fernando

Personality Compatibility


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