Marla Williams

Evaluator
DISC Type : dcs

Member at BNI

Overland Park, Kansas, United States

Overview

Marla Williams is the Principal Agent at the Marla Williams Agency, specializing in Property & Casualty insurance. Licensed in seven states, she leverages a background in Journalism from the University of Missouri-Columbia. Colleagues and clients describe her as a "driven, " "honest, " and "consummate professional. "

Marla is an active member of the professional networking organization BNI. She shows an interest in personal development, frequently sharing motivational content online to encourage others to achieve their goals and step outside of their comfort zones.

Her agencys motto is "LISTEN. PROTECT. CARE, " which reflects her core business philosophy.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Small Business Protection
Focuses on protecting businesses with tailored insurance for General Liability, Worker's Compensation, and Business Auto. She also shares SBA resources to support local entrepreneurs.
Professional Networking
An active member and Property & Casualty Specialist for BNI, demonstrating her belief in the power of building strong professional connections through networking.
Customer Loyalty
Holds a certification in "Brand Building that Leads to Customer Loyalty, " indicating a professional interest in creating strong, long-term client relationships.

Media Appearances

Marla has no verified media appearances

Work History

2009
Member at BNI
3-2008
Principal Agent at Marla Williams Agency
2003 - 2008
School Fundraiser at TSS
1999 - 2001
Inside Sales, Antimicrobials at Mediflex
5-1997 - 8-1998
Commercial Marketing Representative at Utica National Insurance Group

Education

1991 - 1992
Journalism from University of Missouri-Columbia
1989 - 1991
Education details unavailable from Des Moines Area Community College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Overland Park, Kansas, United States Job Level : Senior Designation : Member at BNI
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Insights For Selling To Marla

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marla is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marla

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marla move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marla take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marla

Personality Compatibility


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