Marla Woodward in

Marla Woodward

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Director of Product Marketing at Dojo
📍 London Area, United Kingdom

Marla Woodward is the Director of Product Marketing at Dojo, specializing in transforming complex technology into customer-focused narratives. A graduate of the University of Oxfords MBA program, she is described by colleagues as a strategic, creative, and natural-born leader. She has a proven record of driving significant growth through innovative go-to-market strategies.

Outside of her professional life, Marla has a diverse range of interests. During her time at Oxford, she was active in fencing. Her personal philosophy for balance includes dedicating time to activities for the mind, body, and spirit, which for her has included family dog walks and intensive Italian language study.

While at MOO, she was personally requested by the COO to build and lead the companys entire Amazon. com marketplace launch strategy from scratch.

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Experience
18 Years
Current Role
Director of Product Marketing
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

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Priorities

Topics Marla cares about

Growth Between Launches
She is an expert in driving business momentum without new products, having led Dojo to 25% growth by creatively repackaging existing offerings and enhancing GTM strategies.
Go-To-Market Strategy
This is a core pillar of her expertise, with a focus on launching products, entering new channels, and finding new customer segments for existing products.
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Career

Work history

7-2023
Director of Product Marketing
Dojo
8-2022 - 7-2023
Head of Product Marketing
Dojo
4-2021 - 6-2022
Head Of Product Marketing
Attest
1-2020 - 4-2021
Senior Product Marketing & Category Manager
MOO
10-2018 - 1-2020
Product Marketing & Category Manager
MOO
In the press

Media appearances

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Education
2017 - 2018
Master of Business Administration - MBA (Distinction)
University of Oxford
2006 - 2010
B.A. International Relations - Honors
Michigan State University
2007 - 2007
Italian
Scuola Toscana
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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