Marleen Verhaag

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DISC Type : d

Vice President - Head of Industry - Services Industries EMEA at SAP

’s-Hertogenbosch, North Brabant, Netherlands

Overview

As VP and Head of Services Industries for EMEA at SAP, Marleen Verhaag leverages over 20 years of experience to deliver business value for clients in the financial and public sectors. She is a management consulting graduate from Erasmus University Rotterdam, specializing in strategic software and technology advisory.

Marleen is a passionate advocate for advancing women in technology. She initiated and globally chaired SAPs Business Womens Network, growing it to over 13, 000 members. She is driven by creating equal opportunities and inspiring the next generation of women to pursue careers in tech.

Initially, Marleen declared she would "never do anything with computers" but found her passion after a software company came across her path.

Personality Overview

Vision Oriented

Decisive

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Women in Tech
Founded the Netherlands chapter and later became the Global Head of SAP's Business Women's Network, an employee network with over 13, 000 members.
AI Business Value
Gives tech demos on applying AI in business. She shares content on leveraging AI for transformation and ensuring it delivers value at scale.
Digital Transformation
Her role is centered on helping customers in the public and financial services sectors transform their businesses using SAP's full portfolio of solutions.

Media Appearances

Marleen has no verified media appearances

Work History

1-2021
Vice President - Head of Industry - Services Industries EMEA at SAP
1-2018 - 1-2021
Sr. Director Industries & Value Advisory EMEA North - Midmarket and Office of the CFO at SAP
1-2016 - 1-2018
Global Head of SAP Business Women's Network at SAP
6-2013 - 12-2017
Director Industry Value Engineering Financial Services at SAP
1-2013 - 5-2016
Chapter Lead for Business Women's Network SAP The Netherlands at SAP

Education

1987 - 1992
Licentiate degree translator English from University of Antwerp
2000 - 2001
Management Consultancy from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 24 Location : ’s-Hertogenbosch, North Brabant, Netherlands Job Level : Senior Designation : Vice President - Head of Industry - Services Industries EMEA at SAP
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Insights For Selling To Marleen

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marleen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Marleen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marleen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marleen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Marleen

Personality Compatibility


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