Marlena Stremler-Matysiak

Commander
DISC Type : D

Global Public Relations Manager at Brand24

Wroclaw Metropolitan Area, Poland

Overview

Marlena is the Global Public Relations Manager at Brand24, specializing in communication strategy and B2B content marketing with over ten years of experience. She focuses on transforming data into strategies that build brand credibility. People who have worked with her describe her as creative, open, and fully engaged in her projects.

Outside of her professional role, Marlena is a self-described bookworm and cat lover with an interest in contemporary art and racquet sports. She has taken courses in photography and Mindfulness-Based Stress Reduction (MBSR), indicating a focus on creative pursuits and personal well-being.

She once almost failed her final high school Polish exam due to stage fright, despite being well-prepared for a presentation on prophecies in fantasy literature.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

B2B Content Strategy
Her core specialization involves creating communication strategies and meaningful content for B2B, technology, and consulting industries, focusing on solving real problems for customers.
Authentic Personal Branding
She writes and speaks about building a personal brand based on authenticity and strategic listening, rather than just chasing visibility or algorithms.
AI in Marketing
She actively discusses and writes about the practical applications of AI in marketing, including using tools for social listening, data analysis, and generating insights.

Media Appearances

Marlena Stremler-Matysiak, Author at Social Listening ... - Brand24. Featured in Brand24 Blog

See Now

Work History

5-2025
Global Public Relations Manager at Brand24
10-2024
Lecturer at University of Wroclaw
3-2021
Owner at Pani Content
12-2020 - 3-2021
Content Manager at Wroclaw Agglomeration Development Agency (ARAW)
10-2019 - 11-2020
Digital Marketing Leader at SocialCube (Social Selling Experts)

Education

2015 - 2017
Magister (Mgr) from Uniwersytet SWPS
2012 - 2015
Licencjat (Lic.) from University of Wroclaw

More Information

Social Presence :

Prographics :

Exp : 10 Location : Wroclaw Metropolitan Area, Poland Job Level : Middle Designation : Global Public Relations Manager at Brand24
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Insights For Selling To Marlena

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marlena is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marlena

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Marlena move?

  • If convinced, they can reach decisions quite fast.
  • Can Marlena take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Marlena

Personality Compatibility


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