Marlene Garcia Swider PhD

Critic
DISC Type : C

CEO and Founder, Biotech Online at Biotechonline

Santa Ana, California, United States

Overview

Marlene has no verified overview

Personality Overview

Objective Thinker

Critic

ROI Driven

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Marlene has no verified topics they care about

Media Appearances

Marlene has no verified media appearances

Work History

2-2020
CEO and Founder, Biotech Online at Biotechonline
8-2019
Adjunct Professor at Azusa Pacific University
6-2019
Regional Director, Employer Engagement Life Sciences/Biotech and Advance Manufacturing at Rancho Santiago Community College District
4-2017
Adjunct Professor at California State University, Los Angeles - College of Business and Economics
12-1988 - 2-2019
Quality Manager, CSO at FDA

Education

2009 - 2014
Doctor of Philosophy (Ph.D.) from Capella University
1983 - 1985
Masters Health Services Administration from Universidad de Puerto Rico

More Information

Social Presence :

Prographics :

Exp : 37 Location : Santa Ana, California, United States Job Level : Leadership Designation : CEO and Founder, Biotech Online at Biotechonline
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Insights For Selling To Marlene

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marlene is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marlene

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marlene move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marlene take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marlene

Personality Compatibility


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