Marlon Canales

Enigma
DISC Type : dci

Advisory Board Member at Gwinnett Young Professionals

Atlanta Metropolitan Area, United States

Overview

Marlon Canales is an entrepreneur and the CEO of Autosphere, a used car business he has built with a focus on transparency and customer service. With over 17 years in the automotive industry, he has expanded his business to include a service-only vertical, Autosphere Motorsports, and has diversified into real estate and the food industry as the owner of a Rush Bowls franchise.

He is passionate about revolutionizing the automotive retail space by prioritizing people and company culture over simply moving inventory. Marlon believes in strong team building and development as the foundation for sustainable success. He is a Gwinnett County native and is focused on growing his brand and operations across Georgia.

He started his journey in the car business at 17, working alongside his father, and has since grown his independent dealership to rival franchise operations.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Dealership Culture
He believes a dealership's success comes from its culture and focus on people, not just inventory or pricing, a theme he frequently discusses publicly.
Entrepreneurial Ventures
Beyond his successful automotive businesses, Autosphere and Autosphere Motorsports, he is a real estate investor and a Rush Bowls franchise owner.
Team Development
Stresses the importance of building a strong team from the ground up rather than seeking "plug-and-play" solutions for sustainable success in business.

Media Appearances

Marlon has no verified media appearances

Work History

12-2023 - 3-2024
Advisory Board Member at Gwinnett Young Professionals
10-2023
Chief Executive Officer at Autosphere Motorsports
8-2022
Chief Executive Officer at Autosphere GA
1-2022
Owner at Rush Bowls
5-2021 - 5-2023
Business Partner at FIVE BROTHERS AUTO SALES L.L.C.

Education

Marlon has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Advisory Board Member at Gwinnett Young Professionals
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Insights For Selling To Marlon

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marlon is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marlon

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Marlon move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Marlon take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Marlon

Personality Compatibility


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