Marly Yamamoto in

Marly Yamamoto

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Chief Marketing Officer at Assaí Atacadista
📍 São Paulo, São Paulo, Brazil

Marly Yamamoto is the Chief Marketing Officer at Assaí Atacadista, leveraging over 28 years of experience in the wholesale sector. Recognized as a top CMO, she is responsible for brand transformation and sustainable growth. Her colleagues describe her as an inspiring, strategic, and courageous leader with a clear vision.

She is passionate about creating a people-centric brand, believing in fair and lasting relationships. Marly champions the democratization of access to quality food and is committed to strengthening small and medium-sized merchants, seeing them as engines of prosperity and reflecting her focus on community impact.

Her career journey is unique, having started as a cashier and rising through the ranks over nearly three decades to become the CMO of a leading Brazilian wholesaler.

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Experience
28 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
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Priorities

Topics Marly cares about

Brand Transformation
Her professional focus is on brand transformation and sustainable growth in the retail sector, a core part of her role and expertise at Assaí Atacadista.
Consumer Behavior
Emphasizes understanding consumer behavior to build a people-centric brand, a belief she has highlighted throughout her career in wholesale.
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Career

Work history

4-2011
Chief Marketing Officer
Assaí Atacadista
3-1997 - 3-2011
Coordenador
Atacadão
In the press

Media appearances

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Education
2012 - 2012
Liderança 360º Abílio Diniz
FGV - Fundação Getulio Vargas
1-2006 - 5-2007
Postgraduate Degree
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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