Marly Yamamoto

Examiner
DISC Type : cs

Chief Marketing Officer at Assaí Atacadista

São Paulo, São Paulo, Brazil

Overview

Marly Yamamoto is the Chief Marketing Officer at Assaí Atacadista, leveraging over 28 years of experience in the wholesale sector. Recognized as a top CMO, she is responsible for brand transformation and sustainable growth. Her colleagues describe her as an inspiring, strategic, and courageous leader with a clear vision.

She is passionate about creating a people-centric brand, believing in fair and lasting relationships. Marly champions the democratization of access to quality food and is committed to strengthening small and medium-sized merchants, seeing them as engines of prosperity and reflecting her focus on community impact.

Her career journey is unique, having started as a cashier and rising through the ranks over nearly three decades to become the CMO of a leading Brazilian wholesaler.

Personality Overview

Unexpressive

Tough To Convince

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brand Transformation
Her professional focus is on brand transformation and sustainable growth in the retail sector, a core part of her role and expertise at Assaí Atacadista.
Consumer Behavior
Emphasizes understanding consumer behavior to build a people-centric brand, a belief she has highlighted throughout her career in wholesale.
Digital Accessibility
Demonstrated a strong commitment to inclusion by leading a project to translate millions of words into Brazilian Sign Language (Libras) on the company's website.

Media Appearances

Marly has no verified media appearances

Work History

4-2011
Chief Marketing Officer at Assaí Atacadista
3-1997 - 3-2011
Coordenador at Atacadão

Education

2012 - 2012
Liderança 360º Abílio Diniz from FGV - Fundação Getulio Vargas
1-2006 - 5-2007
Postgraduate Degree from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 28 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Marketing Officer at Assaí Atacadista
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Insights For Selling To Marly

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marly is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Marly

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Marly move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Marly take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Marly

Personality Compatibility


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