Marni Dasanjh

Collaborator
DISC Type : is

Head of Ecommerce and Digital Marketing at Fred Perry

Greater London, England, United Kingdom

Overview

Marni Dasanjh is the Head of Ecommerce and Digital Marketing at Fred Perry, recognized as one of the most influential leaders in ecommerce. She is an innovative and brand-centric practitioner with over a decade of experience, focusing on aligning the brands heritage with modern digital strategies to drive significant financial returns.

She is described as influential and daring, with a high tolerance for taking chances and a willingness to challenge the status quo. Her data-driven strategies at Fred Perry led to a 24% increase in yearly revenue by focusing on customer retention.

Unique fact: Marni was named one of the 30 Most Influential Leaders in Ecommerce for both 2023 and 2024.

Personality Overview

Example Driven

Fair-minded

Appreciative

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Modernizing Heritage Brands
Her key focus at Fred Perry is aligning the iconic brand's heritage with modern digital strategies to create engaging online experiences.
Customer Retention
She spearheaded a successful initiative to improve customer retention and reactivation by creating deeper, organic connections with VIP customers.
Digital Innovation
Described as someone who dislikes the status quo, she is known for developing and delivering innovative digital initiatives that produce brand value.

Media Appearances

Marni has no verified media appearances

Work History

7-2019
Head of Ecommerce and Digital Marketing at Fred Perry
5-2016
Global Ecommerce and Digital Marketing Manager at Fred Perry
9-2014 - 4-2016
Ecommerce Manager at Fred Perry
11-2008 - 5-2009
Planning and Merchandising Intern at Urban Outfitters

Education

Bachelor of Science (BSc) from City St George’s, University of London
Bachelor of Science (BSc) from Université Toulouse 1 Capitole

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce and Digital Marketing at Fred Perry
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Insights For Selling To Marni

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Be visibly appreciative of their actions during your interactions
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marni is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Marni

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Marni move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Marni take some risk or not?

  • They probably won’t put a lot at risk.

You And Marni

Personality Compatibility


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