Marni Dasanjh in

Marni Dasanjh

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Head of Ecommerce and Digital Marketing at Fred Perry
📍 Greater London, England, United Kingdom

Marni Dasanjh is the Head of Ecommerce and Digital Marketing at Fred Perry, recognized as one of the most influential leaders in ecommerce. She is an innovative and brand-centric practitioner with over a decade of experience, focusing on aligning the brands heritage with modern digital strategies to drive significant financial returns.

She is described as influential and daring, with a high tolerance for taking chances and a willingness to challenge the status quo. Her data-driven strategies at Fred Perry led to a 24% increase in yearly revenue by focusing on customer retention.

Unique fact: Marni was named one of the 30 Most Influential Leaders in Ecommerce for both 2023 and 2024.

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Experience
11 Years
Current Role
Head of Ecommerce and Digital Marketing
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Marni cares about

Modernizing Heritage Brands
Her key focus at Fred Perry is aligning the iconic brand's heritage with modern digital strategies to create engaging online experiences.
Customer Retention
She spearheaded a successful initiative to improve customer retention and reactivation by creating deeper, organic connections with VIP customers.
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Career

Work history

7-2019
Head of Ecommerce and Digital Marketing
Fred Perry
5-2016
Global Ecommerce and Digital Marketing Manager
Fred Perry
9-2014 - 4-2016
Ecommerce Manager
Fred Perry
11-2008 - 5-2009
Planning and Merchandising Intern
Urban Outfitters
In the press

Media appearances

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Education
Bachelor of Science (BSc)
City St George’s, University of London
Bachelor of Science (BSc)
Université Toulouse 1 Capitole
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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