Martín Hansen in

Martín Hansen

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Head of marketing | Leona at Leona Health
📍 Mexico City, Mexico

Martín Hansen is the Head of Marketing at Leona Health, focused on scaling human connection in healthcare. He previously led growth and brand strategy at the fintech unicorn Ualá and managed major brands at CCU. He holds an MBA from Universidad Torcuato Di Tella and a degree from Universidad de San Andrés.

His career reflects a significant transition from leading growth for one of Latin Americas largest fintechs to improving the human experience in health tech.

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Experience
12 Years
Current Role
Head of marketing | Leona
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

How Martín shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Martín cares about

Human-Centric Healthcare
His current role at Leona Health and professional headline are explicitly focused on "scaling human connection in healthcare. "
Financial Inclusion
He has publicly spoken about the importance of financial inclusion in Latin America during his time leading growth at Ualá.
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Career

Work history

11-2025
Head of marketing | Leona
Leona Health
11-2023 - 11-2025
Head of Growth
Ualá
2-2020 - 11-2023
Head of Brand
Ualá
10-2018 - 2-2020
Brand Manager Sol y Amstel
CCU
9-2016 - 9-2018
Jefe de producto Imperial
CCU
In the press

Media appearances

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Education
2018 - 2019
Master of Business Administration - MBA
Universidad Torcuato Di Tella
2006 - 2011
Licenciado
Universidad de 'San Andrés'​
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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