Martín Hansen

Examiner
DISC Type : cs

Head of marketing | Leona at Leona Health

Mexico City, Mexico

Overview

Martín Hansen is the Head of Marketing at Leona Health, focused on scaling human connection in healthcare. He previously led growth and brand strategy at the fintech unicorn Ualá and managed major brands at CCU. He holds an MBA from Universidad Torcuato Di Tella and a degree from Universidad de San Andrés.

His career reflects a significant transition from leading growth for one of Latin Americas largest fintechs to improving the human experience in health tech.

Personality Overview

Unexpressive

Overcautious

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Human-Centric Healthcare
His current role at Leona Health and professional headline are explicitly focused on "scaling human connection in healthcare. "
Financial Inclusion
He has publicly spoken about the importance of financial inclusion in Latin America during his time leading growth at Ualá.
Brand & Growth Strategy
His career progression includes senior roles as Head of Growth, Head of Brand, and Brand Manager at high-profile companies like Ualá and CCU.

Media Appearances

Martín has no verified media appearances

Work History

11-2025
Head of marketing | Leona at Leona Health
11-2023 - 11-2025
Head of Growth at Ualá
2-2020 - 11-2023
Head of Brand at Ualá
10-2018 - 2-2020
Brand Manager Sol y Amstel at CCU
9-2016 - 9-2018
Jefe de producto Imperial at CCU

Education

2018 - 2019
Master of Business Administration - MBA from Universidad Torcuato Di Tella
2006 - 2011
Licenciado from Universidad de 'San Andrés'​

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Head of marketing | Leona at Leona Health
URL has been copied!

Insights For Selling To Martín

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martín is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Martín

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Martín move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Martín take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Martín

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.