Martín Humberto Santander

Critic
DISC Type : C

Gerente Mercadeo y Ventas at TRICAL de Venezuela, CA

Venezuela

Overview

Martín is a Sales and Marketing Manager with extensive experience leading commercial operations across the construction, automotive, and agricultural sectors. Described by colleagues as a committed and natural leader, he excels at developing high-performance sales teams. He holds a Masters degree in Neuro-Linguistic Programming to complement his business expertise.

He has a strong interest in personal development and human-centric leadership, holding an International Masters in Mindfulness and Meditation. His philosophy centers on fostering environments that reward effort and encourage professional-emotional growth, believing in improving processes rather than assigning blame.

Unique fact: He uniquely combines commercial leadership with advanced degrees in both Mindfulness and Neuro-Linguistic Programming.

Personality Overview

Critic

Negotiator

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

High-Performance Teams
His profile highlights a core strength in developing and forming high-performance sales teams, a skill frequently praised in his professional recommendations.
Mindful Leadership
Holding a Master's in Mindfulness, he is passionate about creating work cultures that support the emotional and professional growth of employees.
Commercial Channel Strategy
He has deep expertise in managing and reorganizing diverse commercial channels, including distribution networks and proprietary stores, across multiple industries.

Media Appearances

Martín has no verified media appearances

Work History

1-2023
Gerente Mercadeo y Ventas at TRICAL de Venezuela, CA
Sales Manager at Trical de Venezuela CA
7-2021 - 7-2024
Director comercial at Pinturas Súper A
7-2021 - 7-2024
Sales Manager at Pinturas SUPER A
1-2021 - 7-2021
Gerente Negocio Automotriz at Grupo Landa C.A

Education

1-2024 - 1-2025
Maestría Community Manger from Universidad Central de Venezuela
6-2023 - 7-2024
Maestría Mindfulness from ESNECA Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Venezuela Job Level : Middle Designation : Gerente Mercadeo y Ventas at TRICAL de Venezuela, CA
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Insights For Selling To Martín Humberto

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martín Humberto is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Martín Humberto

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Martín Humberto move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Martín Humberto take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Martín Humberto

Personality Compatibility


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