Marta Aguirre Balmori

Inquirer
DISC Type : cd

Senior Business Development Manager - Visa Commercial Solutions at Visa

Madrid, Community of Madrid, Spain

Overview

Marta Aguirre Balmori is the Visa Commercial Solutions Lead, focusing on business development through partnerships and product enhancement. She is passionate about change management and digital transformation, with deep experience in payments strategy and project management from her time at both Visa and ING. People who have worked with her describe her as intelligent, methodical, and empathetic.

She has a keen interest in human-centric approaches to business, having completed specialized programs in Humanities and Human Leadership at WANDER de Soulsigh. This educational focus complements her professional skills by emphasizing empathy, communication, and a holistic view of problem-solving in corporate environments.

She plays a key role in organizing and promoting the Visa Innovation Program for Spain and Portugal.

Personality Overview

Upfront

ROI Conscious

Demanding

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Fintech Collaboration
Actively runs the Visa Innovation Program in Spain and Portugal, fostering partnerships with emerging fintech companies and startups to drive market innovation.
Commercial Payments
As Visa's Commercial Solutions Lead, she engages with CFOs and treasurers on topics like digital finance and open finance, shaping next-generation payment strategies.
Digital Transformation
Her career at both Visa and ING has been centered on developing digital strategy, enhancing customer experience, and managing digital channels.

Media Appearances

Visa Expands Conferma Pay Partnership to Boost B2B Payments. Featured in PYMNTS

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Visa and Toqio Partner on Commercial Card Solutions. Featured in PYMNTS

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Visa Expands Digital Wallet Capabilities in B2B Payments through Visa Commercial Pay. Featured in The B2B Marketer

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Work History

7-2020
Senior Business Development Manager - Visa Commercial Solutions at Visa
12-2019 - 7-2020
Account executive at Visa
3-2018 - 12-2019
Operations and Business Development Manager at ING España & Portugal
3-2017 - 3-2018
Payments Strategist - Twyp at ING España & Portugal
11-2014 - 3-2017
Payments Strategist at ING España & Portugal

Education

2021 - 2021
Programa de Liderazgo (humano from WANDER de Soulsight
2020 - 2020
Programa de Humanidades para la Empresa from WANDER de Soulsight

More Information

Social Presence :

Prographics :

Exp : 18 Location : Madrid, Community of Madrid, Spain Job Level : Middle Designation : Senior Business Development Manager - Visa Commercial Solutions at Visa
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Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Marta

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marta take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Marta

Personality Compatibility


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