Marta Aguirre Balmori is the Visa Commercial Solutions Lead, focusing on business development through partnerships and product enhancement. She is passionate about change management and digital transformation, with deep experience in payments strategy and project management from her time at both Visa and ING. People who have worked with her describe her as intelligent, methodical, and empathetic.
She has a keen interest in human-centric approaches to business, having completed specialized programs in Humanities and Human Leadership at WANDER de Soulsigh. This educational focus complements her professional skills by emphasizing empathy, communication, and a holistic view of problem-solving in corporate environments.
She plays a key role in organizing and promoting the Visa Innovation Program for Spain and Portugal.
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