Marta Gavilán Sierra

Critic
DISC Type : C

Cybersecurity Architect at INNOVASUR

Granada, Andalusia, Spain

Overview

Marta Gavilán Sierra is a Cybersecurity Architect at INNOVASUR, specializing in advanced network security solutions like ZTNA, Palo Alto, and Fortinet. Educated at the Universidad de Granada, she has a background in telecommunications, including experience with 5G signaling, which complements her current focus on building robust security architectures.

Outside of her professional role, Marta has a lifelong passion for technology and is an avid video game enthusiast. She is a strong believer in continuous learning to stay current in the fast-paced world of cybersecurity and enjoys being part of an innovative team environment.

Unique Fact: Before moving into cybersecurity, Marta worked on a 5G Signalling team, giving her a deep technical foundation in cutting-edge network technologies.

Personality Overview

Negotiator

Objective Thinker

ROI Driven

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Zero Trust Architecture
Her role as a Cybersecurity Architect at INNOVASUR focuses on ZTNA, and she has publicly mentioned her focus on Zero Trust principles.
Next-Gen Firewalls
She lists extensive skills with leading firewall technologies, including Palo Alto Networks, Fortinet, and Check Point.
Continuous Learning
In an interview, she emphasized the importance of continuous learning to keep pace with the evolving challenges in the cybersecurity field.

Media Appearances

Marta has no verified media appearances

Work History

7-2024
Cybersecurity Architect at INNOVASUR
4-2024 - 7-2024
Ingeniero de telecomunicaciones at Datatronics
4-2022 - 10-2022
Service Manager de Instalaciones at Cellnex Telecom

Education

10-2023 - 6-2025
Master of Technology - MTech from Universidad de Granada
9-2019 - 9-2023
Bachelor's degree from Universidad de Granada

More Information

Social Presence :

Prographics :

Exp : 2 Location : Granada, Andalusia, Spain Job Level : Junior Designation : Cybersecurity Architect at INNOVASUR
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Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marta

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marta take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marta

Personality Compatibility


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