Marta Romo

Judge
DISC Type : Dc

Socia Fundadora & CEO at BeUp

Majadahonda, Community of Madrid, Spain

Overview

Marta Romo is the CEO and Co-Founder of beUp, where she pioneers the application of neuroscience to leadership, learning, and organizational transformation. An author and lecturer at institutions like the University of Chicago, she has been named a LinkedIn Top Voice and one of the Top 100 Women Leaders in Spain. People often describe her as inspirational, talented, and intelligent.

Outside of her corporate endeavors, Marta has a deep passion for animals, which led her to co-found LealCan, an NGO that works with assistance and therapy dogs. She advocates for disconnecting from technology to foster deeper human connections, a theme explored in her book "Hiperdesconexión. "

Unique fact: Marta founded Neuroclick, one of Spains first brain training centers using dynamic neurofeedback to enhance mental efficiency and resilience.

Personality Overview

Features Driven

Demanding

Generally Skeptic

They prefer to be the ones controlling the conversation or defining the terms.  They respond well to strong and respectful communication. They like to move fast and expect the same from others.

Topics They Care About

Applied Neuroscience
A core focus of her career, she applies neuroscience to leadership and learning at beUp and through her books, such as "Entrena tu Cerebro".
Leadership Development
She helps organizations build competitive cultures through leadership development, talent management, and positive transformation, themes central to her company beUp.
Digital Wellbeing
Author of "Hiperdesconexión, " she explores the paradox of being technologically connected but emotionally disconnected, advocating for a healthier balance.

Media Appearances

Marta has no verified media appearances

Work History

1-2010
Socia Fundadora & CEO at BeUp
12-2012
Fundadora y CEO at Neuroclick
2-2009 - 3-2011
Partner at InnoPersonas
2001 - 11-2009
Fundadora - Responsable de Administración y Webmaster at LealCan Adiestramiento
5-2002 - 1-2009
Gerente at eurotalent

Education

2001 - 2002
Post Degree in Human Resources from CEU (Business School)
1996 - 2001
Pedagogy from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 28 Location : Majadahonda, Community of Madrid, Spain Job Level : Leadership Designation : Socia Fundadora & CEO at BeUp
URL has been copied!

Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marta

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marta take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marta

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.