Marta Wiśniewska

Activist
DISC Type : Cd

Head of Marketing at Dietly

Poznan, Wielkopolskie, Poland

Overview

Marta Wiśniewska is the Head of Marketing at Dietly, part of Grupa Żabka, with deep expertise in e-commerce and product marketing. A graduate of Kozminski University, her colleagues describe her as exceptionally knowledgeable, professional, and committed, with strong team leadership skills.

She is passionate about sustainability, particularly in reducing food waste, which is a key initiative she champions at her company. Her social media also reveals she is a proud dog owner, mentioning her dog Mia in a post about the companys efforts.

Unique fact: Marta authored a publication on marketing strategies within the airline industry, titled "Marketing w chmurach, czyli jak linie lotnicze walczą o klientów".

Personality Overview

Meticulous

Perfectionist

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Marketing Strategy
Her entire career is focused on building and implementing B2C marketing strategies to achieve company KPIs and drive growth for brands like Dietly and Fitatu.
E-commerce Growth
Specializes in creating sales strategies for digital products and services, with a strong emphasis on generating profit and analyzing new strategic projects.
Food Waste Reduction
She actively promotes and is passionate about a company initiative to reduce food waste by selling surplus catering meals as "surprise packages" at a lower cost.

Media Appearances

Marta has no verified media appearances

Work History

12-2024
Head of Marketing at Dietly
7-2022 - 12-2024
Head of Marketing at Fitatu
6-2020 - 7-2022
Marketing Manager at Fitatu
10-2018 - 5-2020
Marketing & Employer Branding Manager at Contrain
5-2017 - 9-2018
Marketing & Employer Branding Specialist at Contrain

Education

2019 - 2020
Studia podyplomowe from Kozminski University
2014 - 2016
Magister (Mgr) from Uniwersytet im. Adama Mickiewicza w Poznaniu

More Information

Social Presence :

Prographics :

Exp : 11 Location : Poznan, Wielkopolskie, Poland Job Level : Mid-senior Designation : Head of Marketing at Dietly
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Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Marta

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marta take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Marta

Personality Compatibility


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