Martha Ivester

Trailblazer
DISC Type : ID

Chief Marketing Officer at JOE & THE JUICE

Copenhagen, Capital Region of Denmark, Denmark

Overview

Martha Ivester is the Chief Marketing Officer at JOE & THE JUICE, bringing over two decades of experience leading global brand programs for Fortune 500 companies like Google, Nike, and Microsoft. She holds an MBA from Ivey Business School and a BFA from Concordia University. People who have worked with her describe her as an inspiring, collaborative, and exceptional leader.

Outside of her corporate roles, Martha is a passionate advocate for diversity and inclusion and a mother of three. She is deeply involved in her community, having served on numerous boards in Nashville, including the Tennessee Entertainment Commission, Nashville Ballet, and the Public Library Foundation. She enjoys spending summers with her family at their cabin in Canada.

Interesting fact: Martha gave a popular TEDx talk titled "Hire a Mom! " on how her experience as a stay-at-home parent made her a better leader at Google.

Personality Overview

Assertive

Friendly But Fast

Achievement-Oriented

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Global Brand Strategy
She has led multi-billion-dollar brand strategies for major global moments like the Sydney Olympics for Nike and now spearheads brand and marketing for JOE & THE JUICE's global expansion.
Parenting and Career
Her influential TEDx talk focuses on how skills gained as a stay-at-home mother are valuable leadership assets in the corporate world, a topic she is passionate about.
Purpose-driven Leadership
Her professional philosophy emphasizes fostering trust, empathy, and resilience. Recommendations consistently highlight her ability to set a vision and instill a positive team culture.

Media Appearances

Joe & The Juice taps former Nike and Google executive to lead global marketing. Featured in World Coffee Portal

See Now

Work History

5-2025
Chief Marketing Officer at JOE & THE JUICE
1-2025 - 5-2025
Market Reputation Director at Bain & Company
9-2021 - 12-2024
Head of Brand and Reputation, Northern Europe | Denmark CMM at Google
2020 - 2021
Head of Think With Google, EMEA (Interim) at Google
2018 - 2021
Head of Ads Marketing Northern Europe at Google

Education

1991 - 1993
MBA from Ivey Business School at Western University
1985 - 1988
BFA from Concordia University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Marketing Officer at JOE & THE JUICE
URL has been copied!

Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Martha

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Martha take some risk or not?

  • If necessary, they will be ready to take risks.

You And Martha

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.