Frederik Reichstein

Critic
DISC Type : C

Head of Media Network (Digital Marketing & Communications) at Red Bull

Copenhagen, Capital Region of Denmark, Denmark

Overview

Frederik Reichstein leads the Media Network team at Red Bull Denmark, where he is responsible for maximizing the brands digital presence through strategic content and event activations. He holds both a Bachelors and a Master of Arts from Copenhagen Business School.

He has a demonstrated history of supporting social causes, having developed a CSR strategy for the childrens charity Gadens Børn. Additionally, he was a co-founder of Rent Guide, a startup aimed at protecting tenants from housing market exploitation.

Frederik has celebrated and promoted content for Red Bull that went on to be recognized at the Sports Emmy Awards.

Personality Overview

Objective Thinker

Negotiator

Critic

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Digital Content Strategy
As Head of Media Network, he sets the strategy for digital event activation, daily brand awareness, and major media projects for Red Bull in Denmark.
Team Leadership
He manages a six-person digital marketing team and publicly posts about new hires and his colleagues' professional achievements and promotions.
Action Sports Media
Passionate about high-impact content, he promotes major Red Bull media projects, including films about extreme skiing and other historic sporting events.

Media Appearances

Frederik has no verified media appearances

Work History

5-2021
Head of Media Network (Digital Marketing & Communications) at Red Bull
7-2018 - 5-2021
Digital Marketing & Programming Specialist at Red Bull
10-2017 - 7-2018
Digital Kommunikationsrådgiver at Re-Mind
6-2017 - 8-2020
Partner & Marketing Manager at Rent Guide
1-2017 - 6-2017
Student Assistant with a CSR focus at Gadens Børn

Education

2016 - 2018
Master of Arts (MA) from Copenhagen Business School
2011 - 2015
Bachelor of Arts (BA) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Media Network (Digital Marketing & Communications) at Red Bull
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Insights For Selling To Frederik

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederik is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Frederik

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Frederik move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Frederik take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Frederik

Personality Compatibility


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