Martha Lucia Rubiano Miranda

Inquirer
DISC Type : cd

Senior Product Manager Strategy & Performance at BBVA en Colombia

Colombia

Overview

Martha Lucia Rubiano Miranda is a Senior Product Manager at BBVA in Colombia, specializing in digital transformation and applied AI strategy. With over 10 years of experience leading digital products in the banking sector, she combines her background as an Industrial Engineer and Economist to drive strategic, data-driven decisions.

She is passionate about collaborative leadership and using innovative thinking to solve business challenges. Her career reflects a deep commitment to digital channels, innovation, and enhancing user experiences within major financial institutions like Itaú and Davivienda, where she held leadership roles as a Product Owner.

Unique fact: Martha is actively recruiting for data-focused roles, emphasizing her belief in building teams that connect business, technology, and analytics to generate real value.

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Applied AI Strategy
Her professional headline and focus are on 'Estrategia + IA aplicada', indicating a primary professional interest in leveraging artificial intelligence for business strategy.
Digital Transformation
A core theme throughout her profile, from her headline to her educational diplomas, showing a deep expertise in transforming financial services.
Data-Driven Decisions
She highlights 'análisis de datos para la toma de decisiones estratégicas' in her introduction and is actively hiring for data-centric product owner roles.

Media Appearances

Martha has no verified media appearances

Work History

12-2025
Senior Product Manager Strategy & Performance at BBVA en Colombia
8-2022 - 12-2025
Líder - Product owner Canales Digitales e Innovación at Itaú Colombia
8-2021 - 8-2022
Subgerente en Marketing Digital, Canales Digitales y UX at Itaú Colombia
9-2020 - 8-2021
Product Owner- Centroamérica at Banco Davivienda
9-2019 - 5-2021
Product Owner Comercios-Gerencia de Productos y Negocios Digitales at Banco Davivienda

Education

3-2022 - 8-2022
Diplomado internacional en transformación digital de los servicios financieros from Digital bank
2016 - 2018
MBA from EUDE Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Colombia Job Level : Middle Designation : Senior Product Manager Strategy & Performance at BBVA en Colombia
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Insights For Selling To Martha Lucia

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha Lucia is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Martha Lucia

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martha Lucia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Martha Lucia take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Martha Lucia

Personality Compatibility


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