Martha Lucia Rubiano Miranda in

Martha Lucia Rubiano Miranda

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Senior Product Manager Strategy & Performance at BBVA en Colombia
📍 Colombia

Martha Lucia Rubiano Miranda is a Senior Product Manager at BBVA in Colombia, specializing in digital transformation and applied AI strategy. With over 10 years of experience leading digital products in the banking sector, she combines her background as an Industrial Engineer and Economist to drive strategic, data-driven decisions.

She is passionate about collaborative leadership and using innovative thinking to solve business challenges. Her career reflects a deep commitment to digital channels, innovation, and enhancing user experiences within major financial institutions like Itaú and Davivienda, where she held leadership roles as a Product Owner.

Unique fact: Martha is actively recruiting for data-focused roles, emphasizing her belief in building teams that connect business, technology, and analytics to generate real value.

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Experience
9 Years
Current Role
Senior Product Manager Strategy & Performance
Job Level
Middle
Location
Colombia
Personality Overview

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Communication Style
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Priorities

Topics Martha cares about

Applied AI Strategy
Her professional headline and focus are on 'Estrategia + IA aplicada', indicating a primary professional interest in leveraging artificial intelligence for business strategy.
Digital Transformation
A core theme throughout her profile, from her headline to her educational diplomas, showing a deep expertise in transforming financial services.
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Career

Work history

12-2025
Senior Product Manager Strategy & Performance
BBVA en Colombia
8-2022 - 12-2025
Líder - Product owner Canales Digitales e Innovación
Itaú Colombia
8-2021 - 8-2022
Subgerente en Marketing Digital, Canales Digitales y UX
Itaú Colombia
9-2020 - 8-2021
Product Owner- Centroamérica
Banco Davivienda
9-2019 - 5-2021
Product Owner Comercios-Gerencia de Productos y Negocios Digitales
Banco Davivienda
In the press

Media appearances

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Education
3-2022 - 8-2022
Diplomado internacional en transformación digital de los servicios financieros
Digital bank
2016 - 2018
MBA
EUDE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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