Martin Boruvka

Examiner
DISC Type : cs

Group CEO at Tesedi

Zürich Metropolitan Area, Switzerland

Overview

Martin Boruvka is the Group CEO of Tesedi, a firm that helps technology OEMs and channel partners grow recurring revenues. With an MBA from London Business School and prior experience as an insurtech CEO and McKinsey Engagement Manager, he has a strong background in scaling B2B SaaS companies and driving strategic growth.

Outside of his corporate leadership roles, Martin is a licensed private pilot. He holds certifications from both the American FAA and European EASA, including an instrument rating, showcasing a personal passion for aviation that requires significant discipline and technical skill.

He is a certified aircraft pilot under both US and European aviation authorities.

Personality Overview

Unexpressive

Process Oriented

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Recurring Revenue
As CEO of Tesedi, his core business is creating solutions for technology OEMs and their channel partners to manage and grow recurring service revenues.
AI Partnerships
Expressed recent interest in the strategic partnership between Hewlett Packard Enterprise and NVIDIA in AI, highlighting a focus on emerging technology trends.
Digital Bancassurance
As the former CEO of insurtech firm Anivo, he has direct experience developing and scaling end-to-end digital insurance solutions for the banking sector.

Media Appearances

Martin has no verified media appearances

Work History

2-2022
Group CEO at Tesedi
2-2020 - 1-2022
CEO at Anivo
Chief Revenue Officer at NODUS
Vice President Sales at Silverfin
Engagement Manager at McKinsey & Company

Education

2011 - 2013
Master of Business Administration (MBA) from London Business School
2000 - 2004
Bachelor of Science in Business Administration from HWZ University of Applied Sciences in Business Administration Zurich

More Information

Social Presence :

Prographics :

Exp : 5 Location : Zürich Metropolitan Area, Switzerland Job Level : Leadership Designation : Group CEO at Tesedi
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Martin

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Martin take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Martin

Personality Compatibility


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