Martin Bradburn

Inspirer
DISC Type : di

CEO at PeaSoup Hosting Limited

Weybridge, England, United Kingdom

Overview

Martin Bradburn is the founder and CEO of PeaSoup Hosting, a pioneering UK-based cloud service provider. With over 25 years of experience, he leads the companys focus on innovative, sustainable solutions, such as using liquid immersion cooling to reduce the environmental impact of data centers. People often describe him as technically competent, commercially astute, and business-focused.

Outside of his technical leadership, Martin is a firm optimist who believes in finding the opportunity within every difficulty. He has a passion for driving success not just for himself but also for those around him, embodying a philosophy that achievement is a collaborative endeavor. He has a zest for life and a variety of interests.

His company, PeaSoup, was the first in Europe to launch a cloud platform using a hyper-converged infrastructure.

Personality Overview

Achievment Oriented

Confident & Optimistic

Generous

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Sustainable Cloud Tech
As CEO of PeaSoup, he champions eco-friendly cloud services, specifically using innovative liquid immersion cooling technology to reduce carbon emissions and power consumption.
Cloud Service Innovation
His company has won multiple awards for technical innovation and was a European first-to-market with a hyper-converged cloud infrastructure, showing a focus on cutting-edge solutions.
UK Data Sovereignty
He has publicly shared concerns about UK cloud services being 'US services in disguise, ' emphasizing the importance of true data sovereignty for UK-based companies.

Media Appearances

Martin has no verified media appearances

Work History

4-2014
CEO at PeaSoup Hosting Limited
6-2009 - 3-2014
CIO at Enables IT
11-1999 - 5-2009
Technical Director at ANS Group plc
8-1994 - 11-1999
Regional IT Manager at Capita Education Services

Education

1986 - 2012
1st Class from University of Life

More Information

Social Presence :

Prographics :

Exp : 31 Location : Weybridge, England, United Kingdom Job Level : Leadership Designation : CEO at PeaSoup Hosting Limited
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Martin

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Martin take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Martin

Personality Compatibility


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