Martin Coburn in

Martin Coburn

Captain · DISC type DS
Founding Director at Natural Direction Ltd
📍 Shepperton, England, United Kingdom

Martin is the Founding Director of Natural Direction Ltd, a consultancy focused on leadership development and behavioural change. With over 30 years of experience, he helps leaders improve performance and drive cultural shifts. Colleagues and clients describe him as an exceptional, effective, and inspiring facilitator who consistently delivers beyond expectations.

From a young age, Martin has been passionate about sharing ideas, winning a Bible reading contest at 14 and leading the Worthing Young Liberals by 18. He is an accomplished keynote speaker and hosts "The Power Up Podcast, " where he explores strategies for building confidence and overcoming personal challenges.

Unique fact: Martin believes in challenging convention, once introducing a then-new behavioural tool, TetraMap, to his global consultancy after discovering it at a workshop in the USA.

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Experience
16 Years
Current Role
Founding Director
Job Level
Mid-senior
Location
Shepperton, England, United Kingdom
Personality Overview

How Martin shows up

Dynamic But Sincere
Long-Term Thinker
Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics Martin cares about

Leadership Development
As the founder of Natural Direction and a partner with Zenger Folkman, he focuses on creating extraordinary leaders through strengths-based, human-centric programs.
Sales Performance
Through The Win Academy, he helps sales leaders and their teams increase their win rates on critical, high-stakes deals by improving confidence and capability.
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Career

Work history

1-2011
Founding Director
Natural Direction Ltd
11-2021
Managing Director
The Win Academy
1-2020
Founder
Power Up
1-2009
Strategic Partner
Zenger Folkman
Strategic Partner
Zenger Folkman
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Martin has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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