Martin Coburn

Captain
DISC Type : DS

Founding Director at Natural Direction Ltd

Shepperton, England, United Kingdom

Overview

Martin is the Founding Director of Natural Direction Ltd, a consultancy focused on leadership development and behavioural change. With over 30 years of experience, he helps leaders improve performance and drive cultural shifts. Colleagues and clients describe him as an exceptional, effective, and inspiring facilitator who consistently delivers beyond expectations.

From a young age, Martin has been passionate about sharing ideas, winning a Bible reading contest at 14 and leading the Worthing Young Liberals by 18. He is an accomplished keynote speaker and hosts "The Power Up Podcast, " where he explores strategies for building confidence and overcoming personal challenges.

Unique fact: Martin believes in challenging convention, once introducing a then-new behavioural tool, TetraMap, to his global consultancy after discovering it at a workshop in the USA.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Leadership Development
As the founder of Natural Direction and a partner with Zenger Folkman, he focuses on creating extraordinary leaders through strengths-based, human-centric programs.
Sales Performance
Through The Win Academy, he helps sales leaders and their teams increase their win rates on critical, high-stakes deals by improving confidence and capability.
Public Speaking
An accomplished keynote speaker himself, he hosts a podcast episode dedicated to helping others build confidence and overcome the fear of public speaking.

Media Appearances

Martin has no verified media appearances

Work History

1-2011
Founding Director at Natural Direction Ltd
11-2021
Managing Director at The Win Academy
1-2020
Founder at Power Up
1-2009
Strategic Partner at Zenger Folkman
Strategic Partner at Zenger Folkman

Education

Martin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Shepperton, England, United Kingdom Job Level : Mid-senior Designation : Founding Director at Natural Direction Ltd
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Martin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Martin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Martin

Personality Compatibility


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