Martin Durocher

Initiator
DISC Type : Di

Vice President, Human Resources at Sleeman Breweries Ltd.

Guelph, Ontario, Canada

Overview

Martin Durocher is the bilingual Vice President of Human Resources at Sleeman Breweries, bringing extensive experience from the financial services and consumer packaged goods sectors. He specializes in talent management, organizational development, and employee relations. People who have worked with Martin describe him as insightful, methodical, and a strategic thinker with a strong competency for developing peoples potential.

Outside of his executive role, Martin is a dedicated philanthropist, participating annually in the Great Cycle Challenge to raise money for childhood cancer research. This cause is personally significant to him, and he has successfully raised tens of thousands of dollars through his commitment to cycling hundreds of kilometers each year.

For seven consecutive years, he has participated in a charity cycling event, raising over $26, 000 to help fight kids cancer.

Personality Overview

Risk-Accepting

Friendly Challenger

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Charity Cycling
Annually participates in the Great Cycle Challenge, riding hundreds of kilometers to raise significant funds for childhood cancer research in memory of his cousin.
Leadership Development
He spearheaded a coaching program at Sleeman Breweries to empower managers and has a background in executive coaching from Royal Roads University.
Talent Management
His career focus is on HR leadership, and his teams manage talent acquisition, employee engagement, and developing best-in-class HR programs.

Media Appearances

Martin has no verified media appearances

Work History

1-2018
Vice President, Human Resources at Sleeman Breweries Ltd.
1-2016 - 1-2018
National Director of Human Resources at Sleeman Breweries Ltd.
1-2015 - 1-2016
Manager, Human Resources (East and Quebec) at Sleeman Breweries Ltd.
9-2011 - 6-2015
Mentor in Mentorship Program - Grand Valley and Guelph Chapters at Human Resources Professionals Association
7-2010 - 9-2013
Manager, Organizational Development at Economical Insurance

Education

Advanced Certificate in Human Resources from Queen's University
2010 - 2010
Post Graduate Certificate from Royal Roads University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Guelph, Ontario, Canada Job Level : Senior Designation : Vice President, Human Resources at Sleeman Breweries Ltd.
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Martin

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Martin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Martin

Personality Compatibility


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