Martin French

Visionary
DISC Type : Ds

Principal Consultant at esynergy

United Kingdom

Overview

Martin French is a seasoned data and AI leader and Principal Consultant at esynergy. He specializes in enterprise data strategy, governance, and engineering transformation, with extensive global executive experience leading digital, data, and AI transformations in complex, regulated organizations.



Martin has voiced concern about protecting businesses against the most dangerous bad actor: the insider.

Personality Overview

Fast But Thoughtful

Big Vision Person

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Data Governance
He has established robust data governance frameworks and is involved in workshops focused on turning AI hype into real value through effective data governance.
AI Strategy & Ethics
As a former Chief Technology Data Officer, he has formed an AI Ethics Council and participates in panel discussions on security, resilience, and AI governance.
Enterprise Data Strategy
His career focuses on designing and implementing pioneering data strategies to drive transformational change and deliver sustainable business benefits for global organizations.

Media Appearances

Martin has no verified media appearances

Work History

1-2026
Principal Consultant at esynergy
11-2023 - 1-2026
Advisory Committee Member at CXO Media Group
10-2023 - 1-2025
Advisory Board Member at CXO Portals
10-2022 - 10-2025
Chief Technology Data Officer - Managing Director at Apex Group Ltd
8-2021 - 11-2022
Group Head of Data Engineering at Sanne

Education

Martin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Senior Designation : Principal Consultant at esynergy
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Martin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Martin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Martin

Personality Compatibility


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