Martin Ganchev

Critic
DISC Type : C

Head of Factory Engineering at Festo Bulgaria

Sofia, Sofia City, Bulgaria

Overview

Martin Ganchev serves as the Head of Factory Engineering at Festo Bulgaria, where he leads novelty industrialization, process development, and automation. A graduate of the Technical University of Sofia, he previously headed R&D for electric motors and drives, spearheading the companys evolution into a key location for complex electronics.

Martin is passionate about connecting the industrial and academic worlds. He actively participates in university events to foster innovation and encourage practical, hands-on projects, demonstrating a strong commitment to mentoring the next generation of engineers in Bulgaria.

He has demonstrated exceptional capability by simultaneously holding the roles of Head of R&D for Electric Motors & Drives and Head of the Project Management Department.

Personality Overview

Precise

Objective Thinker

Critic

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Electric Drives & Electronics
He is leading Festo Bulgaria's strategic transformation into a primary location for developing complex electronics and electric drives, a topic he frequently highlights online.
Academia-Industry Collaboration
Actively engages with his alma mater, the Technical University of Sofia, to strengthen the link between business and academic research to spur local innovation.
Automation & Mechatronics
His public posts emphasize the importance of automation and mechatronics, reflecting his focus on implementing cutting-edge industrial technologies within his factory engineering role.

Media Appearances

Martin has no verified media appearances

Work History

9-2023
Head of Factory Engineering at Festo Bulgaria
6-2020 - 10-2023
Head of R&D Electric Motors & Drives at Festo Bulgaria
7-2019 - 6-2020
Head Of Project Management Department (parallel to R&D management role) at Festo Bulgaria

Education

2009 - 2011
Master's degree from Technical University of Sofia
2005 - 2011
Master of Engineering - MEng from Technical University of Sofia

More Information

Social Presence :

Prographics :

Exp : 6 Location : Sofia, Sofia City, Bulgaria Job Level : Mid-senior Designation : Head of Factory Engineering at Festo Bulgaria
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Martin

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Martin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Martin

Personality Compatibility


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