Martin Kelly

Examiner
DISC Type : cs

Senior Vice-President, Chief Strategy & Growth Officer at Members Cooperative Credit Union

Greater Minneapolis-St. Paul Area, United States

Overview

Martin has no verified overview

Personality Overview

Unexpressive

Process Oriented

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Martin has no verified topics they care about

Media Appearances

Martin has no verified media appearances

Work History

11-2025
Senior Vice-President, Chief Strategy & Growth Officer at Members Cooperative Credit Union
4-2003 - 11-2025
Executive Vice President/Chief Marketing Officer at TruStone Financial Credit Union (previously Firefly Credit Union)
1-1994 - 4-2003
Vice President, Marketing & Business Development at Mid Minnesota Federal Credit Union
5-1992 - 12-1993
Marketing Researcher/Planner at GreenState Credit Union

Education

1989 - 1991
MBA from The University of Iowa Tippie College of Business
1985 - 1989
BA from Loras College

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : Senior Vice-President, Chief Strategy & Growth Officer at Members Cooperative Credit Union
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Martin

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Martin take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Martin

Personality Compatibility


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