Martin McCafferty

Questioner
DISC Type : c

Cluster CFO Atlantic Markets at Digicel Group

London, England, United Kingdom

Overview

An experienced international CFO and COO within the TMT industry, skilled in finance, M&A, and start-ups. A graduate of Ulster University, he has held senior leadership roles at major firms including Digicel Group and Liberty Global, managing finance, strategy, and operations.


He has also demonstrated entrepreneurial leadership, having founded a company focused on expanding fibre broadband infrastructure in rural Northern Ireland.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

TMT Sector Finance
His entire career has been focused on senior financial and operational leadership within the Technology, Media, and Telecommunications industry.
Mergers & Acquisitions
Listed as a core skill, indicating experience in handling complex financial transactions and strategic business combinations.
Start-up Operations
Has direct experience as both a founder and C-level executive (CFO/COO) in start-up environments, particularly in the telecommunications space.

Media Appearances

Digicel group appoints new CEO, CFO. Featured in Tech News TT

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Trinidad and Tobago: Digicel group appoints new CEO, CFO. Featured in TyN Magazine

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Work History

8-2020
Cluster CFO Atlantic Markets at Digicel Group
4-2013 - 7-2020
CFO at viaCable
7-2011 - 3-2013
CFO / COO at Litewave Networks GMBH
9-2005 - 6-2011
SVP Finance & Network Design and Operations at Liberty Global
6-2003 - 8-2005
SVP Finance & Network Planning at Liberty Global

Education

BA Hons Accountancy from Ulster University

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Leadership Designation : Cluster CFO Atlantic Markets at Digicel Group
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Martin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Martin take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Martin

Personality Compatibility


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