Martin McGovern

Pioneer
DISC Type : Dis

Brand & Marketing Leader at Msango Marketing

United Kingdom

Overview

Martin is a brand and marketing leader with over 25 years of global experience in financial services, including firms like Barclays, BlackRock, and UBS. Operating as an interim CMO, he recently led brand integration at Rathbones Group. People he has worked with describe him as a skilled branding expert and a true partner.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Financial Brand Strategy
His career is dedicated to marketing leadership within global financial services, including asset management, wealth management, and banking for firms like UBS and Barclays.
Rugby & Sponsorship
He is a passionate fan of the British & Irish Lions and has professionally managed major brand sponsorships within the sport, blending personal interest with work.
Interim CMO Leadership
He operates as a fractional and interim CMO, providing targeted marketing leadership for businesses undergoing significant changes like mergers and rebranding.

Media Appearances

Martin has no verified media appearances

Work History

12-2018
Brand & Marketing Leader at Msango Marketing
6-2023 - 5-2024
Chief Client Officer/Chief Marketing Officer (Interim) at Rathbones Group Plc
8-2022 - 4-2023
Strategic Marketing Consultant - Brand & Client Engagement, Global Asset Management at UBS
8-2021 - 8-2022
Interim Group Marketing Director & Strategy Consultant at Rathbones Group Plc
4-2019 - 9-2021
Fractional Chief Marketing Officer at gigCMO

Education

Bachelor of Arts (B.A.) from University of Nottingham
M.A. from Kingston University

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : N/A Designation : Brand & Marketing Leader at Msango Marketing
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Martin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are generally fast movers and can take quick decisions
  • Can Martin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Martin

Personality Compatibility


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