Martin McGovern in

Martin McGovern

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Brand & Marketing Leader at Msango Marketing
📍 United Kingdom

Martin is a brand and marketing leader with over 25 years of global experience in financial services, including firms like Barclays, BlackRock, and UBS. Operating as an interim CMO, he recently led brand integration at Rathbones Group. People he has worked with describe him as a skilled branding expert and a true partner.

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Experience
5 Years
Current Role
Brand & Marketing Leader
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Martin cares about

Financial Brand Strategy
His career is dedicated to marketing leadership within global financial services, including asset management, wealth management, and banking for firms like UBS and Barclays.
Rugby & Sponsorship
He is a passionate fan of the British & Irish Lions and has professionally managed major brand sponsorships within the sport, blending personal interest with work.
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Career

Work history

12-2018
Brand & Marketing Leader
Msango Marketing
6-2023 - 5-2024
Chief Client Officer/Chief Marketing Officer (Interim)
Rathbones Group Plc
8-2022 - 4-2023
Strategic Marketing Consultant - Brand & Client Engagement, Global Asset Management
UBS
8-2021 - 8-2022
Interim Group Marketing Director & Strategy Consultant
Rathbones Group Plc
4-2019 - 9-2021
Fractional Chief Marketing Officer
gigCMO
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
University of Nottingham
M.A.
Kingston University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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