Catrina Wakefield

Questioner
DISC Type : c

Vice President of Franchise Sales and Developmentt at Casago

Greater Phoenix Area, United States

Overview

Catrina has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Catrina has no verified topics they care about

Media Appearances

Catrina has no verified media appearances

Work History

5-2025
Vice President of Franchise Sales and Developmentt at Casago
4-2016 - 5-2025
Director of Global Business Development at Casago
12-2015 - 4-2016
Licensed Realtor at Berkshire Hathaway HomeServices
9-2011 - 9-2015
Senior Property Manager at The Connor Group

Education

1999 - 2001
Business Administration and Management from Arizona State University
Real Estate Agent from Arizona School of Real Estate and Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Phoenix Area, United States Job Level : Senior Designation : Vice President of Franchise Sales and Developmentt at Casago
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Insights For Selling To Catrina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catrina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Catrina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catrina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Catrina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Catrina

Personality Compatibility


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