Martin Pang

Examiner
DISC Type : cs

Marketing Director at Eagle Eye

London, England, United Kingdom

Overview

Martin is an experienced Marketing Director at Eagle Eye with a demonstrated history of working in the IT and tech industry. His expertise covers go-to-market strategy, demand generation, and digital marketing. He holds a BSc from The London School of Economics and Political Science (LSE).

He recently attended NRFs Big Show, taking a keen interest in Sundar Pichai’s keynote on leveraging intelligence and personalization for retail.

Personality Overview

Status Quo Seeker

Overcautious

Unexpressive

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Retail Loyalty
His activity at NRF 2026 focused on retailers interested in loyalty programs and AI-powered promotions, which is core to his company's mission.
AI in Marketing
He follows analyst predictions on AI's role in marketing content and is interested in how major tech companies like Google are applying AI to retail.
Go-to-Market Strategy
This is a primary area of expertise listed in his professional summary, indicating a core focus on bringing new products and services to market effectively.

Media Appearances

Martin has no verified media appearances

Work History

11-2018
Marketing Director at Eagle Eye
3-2018 - 11-2018
Marketing Consultant at Freelance
8-2016 - 2-2018
VP Marketing at StarLeaf
6-2014 - 7-2016
Head of Marketing at Infinity SDC
11-2011 - 6-2014
Marketing Consultant/Interim marketing director at Ember Marketing

Education

1989 - 1992
BSc from The London School of Economics and Political Science (LSE)
1993 - 1994
Postgraduate Diploma from Kingston University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Eagle Eye
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Martin

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Martin take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Martin

Personality Compatibility


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