Martin Pownall

Visionary
DISC Type : Ds

Director at IDS Group

Leeds, England, United Kingdom

Overview

Martin Pownall is the Director at IDS Group, bringing over 20 years of expertise in creating user-centric digital solutions. He specializes in turning complex challenges into seamless experiences that drive business value. He holds certifications in Generative AI and is focused on expanding his teams AWS cloud services capabilities.

Outside of work, Martin is a proud father who recently celebrated his daughters graduation in Biomedical Science. He has a nostalgic interest in the evolution of technology, fondly recalling his first experience with a Mac computer at Selby College back in 1994.

Colleagues and mentees consistently describe him as professional, patient, and exceptionally knowledgeable, highlighting his strength as a mentor.

Personality Overview

Big Vision Person

Fast But Thoughtful

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

User-Centric Design
The central theme of his 20+ year career, focusing on aligning user needs with organizational goals to deliver intuitive and impactful digital experiences.
AI & Cloud Services
He recently earned a certification in "Generative AI Essentials on AWS" and actively promotes his team's achievements as an AWS select tier partner.
Mentoring Talent
Multiple recommendations praise him as a patient and thoughtful mentor who excels at providing constructive feedback and guiding junior designers.

Media Appearances

Martin has no verified media appearances

Work History

1-2021
Director at IDS Group
5-2015
User Experience Design Specialist at IDS Group
8-2021 - 9-2021
Senior User Interface Design Consultant at Endava
9-2012 - 5-2015
Lead User Experience Designer at Wren Kitchens
3-2013 - 6-2013
User Experience Design Consultant at Ebuyer

Education

1994 - 1997
Advanced GNVQ & Pre Degree Foundation Diploma from Selby College
1997 - 1999
HND from Barnsley College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Director at IDS Group
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Martin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Martin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Martin

Personality Compatibility


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