Martin R.

Sharpshooter
DISC Type : CD

Vice President of Sales, Brazil at PepsiCo

São Paulo, Brazil

Overview

Martin R. is the Vice President of Sales at PepsiCo Brazil, leveraging over a decade of experience leading business transformations and managing operations in more than 40 countries. An Industrial Engineer by training, he is recognized for his P&L management, digital transformation expertise, and an impeccable work ethic focused on strategic growth.

He is passionate about fostering a collaborative "one-team" culture that promotes diversity and talent development. Martin actively champions a balanced work ecosystem where team members can achieve their objectives while enjoying their professional journey. He also engages in corporate social responsibility programs that support local communities.

Unique fact: Martin is a certified corporate trainer for Colgate-Palmolive, where he developed and led courses on category management for internal teams and key partners like Walmart.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Data-Driven Sales
Recently participated as a panelist at an industry event, discussing how integrating sales and trade with execution data elevates commercial results.
Team Culture
Frequently emphasizes the importance of a "one-team" collaboration and creating a balanced work ecosystem that elevates talent and celebrates diversity.
Digital Transformation
His expertise includes eGTM/eB2B transformation and e-commerce strategy, which are core components of his leadership focus.

Media Appearances

Entrevista com Martin Ribichich, Vice‑presidente de Vendas da PepsiCo Brasil. Featured in YouTube

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Work History

8-2021
Vice President of Sales, Brazil at PepsiCo
12-2019 - 8-2021
Vice President and General Manager, Southern Cone at PepsiCo
7-2018 - 12-2019
General Manager, Argentina at PepsiCo
7-2009 - 9-2013
International Customer Development Manager - Metro Group at Colgate Palmolive - Corporate
1-2006 - 6-2009
Global Customer Development Manager - Walmart International at Colgate Palmolive - Corporate

Education

1996 - 2001
Industrial Engineer from Universidad Tecnológica Nacional
1994 - 1994
First Certificate in English from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, Brazil Job Level : Senior Designation : Vice President of Sales, Brazil at PepsiCo
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Martin

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Martin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Martin

Personality Compatibility


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