Martin R. in

Martin R.

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Vice President of Sales, Brazil at PepsiCo
📍 São Paulo, Brazil

Martin R. is the Vice President of Sales at PepsiCo Brazil, leveraging over a decade of experience leading business transformations and managing operations in more than 40 countries. An Industrial Engineer by training, he is recognized for his P&L management, digital transformation expertise, and an impeccable work ethic focused on strategic growth.

He is passionate about fostering a collaborative "one-team" culture that promotes diversity and talent development. Martin actively champions a balanced work ecosystem where team members can achieve their objectives while enjoying their professional journey. He also engages in corporate social responsibility programs that support local communities.

Unique fact: Martin is a certified corporate trainer for Colgate-Palmolive, where he developed and led courses on category management for internal teams and key partners like Walmart.

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Experience
19 Years
Current Role
Vice President of Sales, Brazil
Job Level
Senior
Location
São Paulo, Brazil
Personality Overview

How Martin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Martin cares about

Data-Driven Sales
Recently participated as a panelist at an industry event, discussing how integrating sales and trade with execution data elevates commercial results.
Team Culture
Frequently emphasizes the importance of a "one-team" collaboration and creating a balanced work ecosystem that elevates talent and celebrates diversity.
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Career

Work history

8-2021
Vice President of Sales, Brazil
PepsiCo
12-2019 - 8-2021
Vice President and General Manager, Southern Cone
PepsiCo
7-2018 - 12-2019
General Manager, Argentina
PepsiCo
7-2009 - 9-2013
International Customer Development Manager - Metro Group
Colgate Palmolive - Corporate
1-2006 - 6-2009
Global Customer Development Manager - Walmart International
Colgate Palmolive - Corporate
In the press

Media appearances

Entrevista com Martin Ribichich, Vice‑presidente de Vendas da PepsiCo Brasil. Featured in YouTube
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Education
1996 - 2001
Industrial Engineer
Universidad Tecnológica Nacional
1994 - 1994
First Certificate in English
University of Cambridge
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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