Martin Rogers in

Martin Rogers

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Head of Brand & Digital at Beko Europe
📍 United Kingdom

Martin Rogers is a marketing leader with over 15 years of experience, currently serving as the Head of Brand & Digital at Beko Europe. He manages a broad portfolio of brands, including Hotpoint and Whirlpool, with a focus on delivering commercial impact and growth. People who have worked with him describe him as tenacious, professional, and well-organized.

He is deeply committed to his professional growth, having completed two separate Marketing Mini MBAs with the renowned Professor Mark Ritson. This dedication to continuous learning highlights his passion for staying at the forefront of marketing strategy and innovation.

Interesting fact: In a recent post, he celebrated presenting an award for the "Most sustainable Indie retailer" on behalf of Beko Europe.

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Experience
20 Years
Current Role
Head of Brand & Digital
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Martin cares about

European Brand Management
He is responsible for the brand strategy and TTL communications for a portfolio including Beko, Hotpoint, Whirlpool, and Indesit across Europe.
Digital Strategy
His role includes overseeing Beko Europe's digital infrastructure, platforms, and content to drive growth and engagement.
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Career

Work history

12-2024
Head of Brand & Digital
Beko Europe
5-2024 - 12-2024
Head of Brand
Beko Europe
5-2020 - 3-2024
Growth Partner & Marketing Director
Nonsense London
7-2019 - 4-2020
Business Director
Nonsense London
3-2018 - 7-2019
Brand Marketing Lead - Sky Sports & UHD
Sky
In the press

Media appearances

Commercial, Marketing & Sales - Beko Europe - The Org. Featured in The Org
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Education
9-2023 - 12-2023
Mini MBA
MiniMBA
4-2021 - 7-2021
Mini MBA
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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