Martin Rogers

Examiner
DISC Type : cs

Head of Brand & Digital at Beko Europe

United Kingdom

Overview

Martin Rogers is a marketing leader with over 15 years of experience, currently serving as the Head of Brand & Digital at Beko Europe. He manages a broad portfolio of brands, including Hotpoint and Whirlpool, with a focus on delivering commercial impact and growth. People who have worked with him describe him as tenacious, professional, and well-organized.

He is deeply committed to his professional growth, having completed two separate Marketing Mini MBAs with the renowned Professor Mark Ritson. This dedication to continuous learning highlights his passion for staying at the forefront of marketing strategy and innovation.

Interesting fact: In a recent post, he celebrated presenting an award for the "Most sustainable Indie retailer" on behalf of Beko Europe.

Personality Overview

Process Oriented

Overcautious

Late Adopter

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

European Brand Management
He is responsible for the brand strategy and TTL communications for a portfolio including Beko, Hotpoint, Whirlpool, and Indesit across Europe.
Digital Strategy
His role includes overseeing Beko Europe's digital infrastructure, platforms, and content to drive growth and engagement.
Marketing Education
He has completed two Marketing Mini MBA programs, demonstrating a strong commitment to continuous learning and professional development.

Media Appearances

Commercial, Marketing & Sales - Beko Europe - The Org. Featured in The Org

See Now

Work History

12-2024
Head of Brand & Digital at Beko Europe
5-2024 - 12-2024
Head of Brand at Beko Europe
5-2020 - 3-2024
Growth Partner & Marketing Director at Nonsense London
7-2019 - 4-2020
Business Director at Nonsense London
3-2018 - 7-2019
Brand Marketing Lead - Sky Sports & UHD at Sky

Education

9-2023 - 12-2023
Mini MBA from MiniMBA
4-2021 - 7-2021
Mini MBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Head of Brand & Digital at Beko Europe
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Martin

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Martin take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Martin

Personality Compatibility


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